The all about you Experience - Allianz
Allianz Direct

Shortlist

Title of Entry:	The all about you Experience
Brand:	Allianz
Product/Service:	Allianz Direct
Client:	Allianz Direct Versicherungs-AG
Entrant Company:	SERVICEPLAN GERMANY
Creative Agency:	SERVICEPLAN GERMANY
Title of Piece:	The_all_about_Expierence_Cut
Title of Piece:	Wisdom_Check
Title of Piece:	Normalization_Therapy
Copywriter:	Marc Hermann Hofmann, Volker Heine
Sector:	FINANCIAL
Account Manager:	Nadège Jaussi, Julia Nicolaisen
Production Company:	erste liebe filmproduktion
Producer:	Fabian Heine
Date of Release:	2019-09-02
Director:	Markus Walter
DOP:	Eugenio Galli
Notes:	With the creation of the direct insurer Allianz Direct, the Allianz Direct group has reinvented itself from a conventional insurer to a customer-oriented and innovative start-up company. But everybody knows the Allianz Group as a conservative company, which makes an image change difficult. Therefore, they wanted a campaign that communicates this ground-breaking change quickly and effectively. To achieve those ambitious goals, the high KPI of 100,000,000 online views was set. So, we wanted to create a campaign that ensures the most attention possible and gives Allianz Direct a tangible and likeable new face: First, we staged a spectacular accident, which then we leaked as surveillance camera footage without branding on the internet on YouTube and Reddit. Two weeks later, we resolved who was behind it by introducing the embodiment of Allianz Direct: Wil & Carl. In various still images from the surveillance camera footage, they interacted with the damage that had occurred. In three subsequent episodes, they addressed a specific problem of single customers, which they then solved in a customer-oriented and innovative manner. The result: Within just two months, the 100,000,000 online views were reached and the image change was successfully achieved in only one single campaign.
Editing Company:	nhb studios berlin
Editor:	Matthias Graatz
Sound Studio:	nhb ton
Sound Engineer:	Wenke Kleine-Benne, Matthias Biermann
VFX Company:	nhb studios berlin
Music Company:	nhb ton
Post Production Company:	nhb studios berlin
Other Credits:	Alex Schill, Global Chief Creative Officer
Other Credits:	Markus Maczey, Managing Director
Other Credits:	Maik Schmidt, Nadja McAdams-Thornton, Norbert Henning, Madeleine Benning, Producer, NEVEREST
Other Credits:	Svenja Wagner, Post Producer, nhb studios berlin
Other Credits:	Nhat Quang Tran, VFX Supervisor, nhb studios berlin
Other Credits:	Pana Argueta, Colorist, nhb studios berlin
Other Credits:	Brad Bickerton, Adam Cowley, Mary Minty, Reza Levy, Service Production, Atomik Pictures Cape Town