1: MOVING IMAGE (Moving Image Campaign (any length))
The all about you Experience - Allianz
|Title of Entry:||The all about you Experience|
|Client:||Allianz Direct Versicherungs-AG|
|Entrant Company:||SERVICEPLAN GERMANY|
|Creative Agency:||SERVICEPLAN GERMANY|
|Title of Piece:||The_all_about_Expierence_Cut|
|Title of Piece:||Wisdom_Check|
|Title of Piece:||Normalization_Therapy|
|Copywriter:||Marc Hermann Hofmann, Volker Heine|
|Account Manager:||Nadège Jaussi, Julia Nicolaisen|
|Production Company:||erste liebe filmproduktion|
|Date of Release:||2019-09-02|
|Notes:||With the creation of the direct insurer Allianz Direct, the Allianz Direct group has reinvented itself from a conventional insurer to a customer-oriented and innovative start-up company.
But everybody knows the Allianz Group as a conservative company, which makes an image change difficult.
Therefore, they wanted a campaign that communicates this ground-breaking change quickly and effectively.
To achieve those ambitious goals, the high KPI of 100,000,000 online views was set.
So, we wanted to create a campaign that ensures the most attention possible and gives Allianz Direct a tangible and likeable new face:
First, we staged a spectacular accident, which then we leaked as surveillance camera footage without branding on the internet on YouTube and Reddit.
Two weeks later, we resolved who was behind it by introducing the embodiment of Allianz Direct: Wil & Carl. In various still images from the surveillance camera footage, they interacted with the damage that had occurred.
In three subsequent episodes, they addressed a specific problem of single customers, which they then solved in a customer-oriented and innovative manner.
The result: Within just two months, the 100,000,000 online views were reached and the image change was successfully achieved in only one single campaign.
|Editing Company:||nhb studios berlin|
|Sound Studio:||nhb ton|
|Sound Engineer:||Wenke Kleine-Benne, Matthias Biermann|
|VFX Company:||nhb studios berlin|
|Music Company:||nhb ton|
|Post Production Company:||nhb studios berlin|
|Other Credits:||Alex Schill, Global Chief Creative Officer|
|Other Credits:||Markus Maczey, Managing Director|
|Other Credits:||Maik Schmidt, Nadja McAdams-Thornton, Norbert Henning, Madeleine Benning, Producer, NEVEREST|
|Other Credits:||Svenja Wagner, Post Producer, nhb studios berlin|
|Other Credits:||Nhat Quang Tran, VFX Supervisor, nhb studios berlin|
|Other Credits:||Pana Argueta, Colorist, nhb studios berlin|
|Other Credits:||Brad Bickerton, Adam Cowley, Mary Minty, Reza Levy, Service Production, Atomik Pictures Cape Town|