The Decision - MakeTheDecision.org
PSA - Organ Donation Awareness

Title of Entry:	The Decision
Brand:	MakeTheDecision.org
Product/Service:	PSA - Organ Donation Awareness
Client:	MakeTheDecision.org + Casa Justina
Entrant Company:	Nicolas Bori
Creative Agency:	Nicolas Bori
Duration of Entry:	02:38
Judging URL:	https://vimeo.com/378495428
Live site URL:	http://www.MakeTheDecision.org
Sector:	38275
Chief Creative Officer:	Nicolas Bori
Creative Director:	Nicolas Bori
Date of Release:	2019-12-09
Notes:	Our main objective with the film is to get people thinking and talking about the topic of organ donation, and encourage them to make a decision about it. Hopefully deciding to register as an organ donor. It was not easy to respectfully cover such a complex topic within 3 minutes. The story aims to put emphasis on the families who decide to donate, rather than on the organ recipients. It is both a tribute to them and a suggestion that taking such a decision could help bring closure or some healing in a moment of personal tragedy.
UX Designer:	Veronica Ferrari
Production Company:	Filmakademie Baden-Württemberg
Art Director:	Nicolas Bori
Copywriter:	Nicolas Bori