2: DIGITAL
(Online video ads)
The Decision - MakeTheDecision.org
PSA - Organ Donation Awareness
Bronze
Title of Entry:
|
The Decision |
Brand:
|
MakeTheDecision.org |
Product/Service:
|
PSA - Organ Donation Awareness |
Client:
|
MakeTheDecision.org + Casa Justina |
Entrant Company:
|
Nicolas Bori |
Creative Agency:
|
Nicolas Bori |
Duration of Entry:
|
02:38 |
Judging URL:
|
https://vimeo.com/378495428 |
Live site URL:
|
http://www.MakeTheDecision.org |
Sector: |
38275 |
Chief Creative Officer: |
Nicolas Bori |
Creative Director: |
Nicolas Bori |
Date of Release: |
2019-12-09 |
Notes: |
Our main objective with the film is to get people thinking and talking about the topic of organ donation, and encourage them to make a decision about it. Hopefully deciding to register as an organ donor. It was not easy to respectfully cover such a complex topic within 3 minutes.
The story aims to put emphasis on the families who decide to donate, rather than on the organ recipients. It is both a tribute to them and a suggestion that taking such a decision could help bring closure or some healing in a moment of personal tragedy. |
UX Designer: |
Veronica Ferrari |
Production Company: |
Filmakademie Baden-Württemberg |
Art Director: |
Nicolas Bori |
Copywriter: |
Nicolas Bori |