2: DIGITAL (Online video ads)
JPG
MP4
2m:38s
The Decision - MakeTheDecision.org
PSA - Organ Donation Awareness
Bronze
| Title of Entry: | The Decision |
|---|---|
| Brand: | MakeTheDecision.org |
| Product/Service: | PSA - Organ Donation Awareness |
| Client: | MakeTheDecision.org + Casa Justina |
| Entrant Company: | Nicolas Bori |
| Creative Agency: | Nicolas Bori |
| Duration of Entry: | 02:38 |
| Judging URL: | https://vimeo.com/378495428 |
| Live site URL: | http://www.MakeTheDecision.org |
| Sector: | PUBLIC & SOCIAL |
| Chief Creative Officer: | Nicolas Bori |
| Creative Director: | Nicolas Bori |
| Date of Release: | 2019-12-09 |
| Notes: | Our main objective with the film is to get people thinking and talking about the topic of organ donation, and encourage them to make a decision about it. Hopefully deciding to register as an organ donor. It was not easy to respectfully cover such a complex topic within 3 minutes. The story aims to put emphasis on the families who decide to donate, rather than on the organ recipients. It is both a tribute to them and a suggestion that taking such a decision could help bring closure or some healing in a moment of personal tragedy. |
| UX Designer: | Veronica Ferrari |
| Production Company: | Filmakademie Baden-Württemberg |
| Art Director: | Nicolas Bori |
| Copywriter: | Nicolas Bori |
