2: DIGITAL (Online video ads)

The Decision - PSA - Organ Donation Awareness - MakeTheDecision.org JPG
The Decision - PSA - Organ Donation Awareness - MakeTheDecision.org MP4 2m:38s

The Decision - MakeTheDecision.org
PSA - Organ Donation Awareness

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The Decision - MakeTheDecision.org - PSA - Organ Donation Awareness

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Title of Entry: The Decision
Brand: MakeTheDecision.org
Product/Service: PSA - Organ Donation Awareness
Client: MakeTheDecision.org + Casa Justina
Entrant Company: Nicolas Bori
Creative Agency: Nicolas Bori
Duration of Entry: 02:38
Judging URL: https://vimeo.com/378495428
Live site URL: http://www.MakeTheDecision.org
Sector: 38275
Chief Creative Officer: Nicolas Bori
Creative Director: Nicolas Bori
Date of Release: 2019-12-09
Notes: Our main objective with the film is to get people thinking and talking about the topic of organ donation, and encourage them to make a decision about it. Hopefully deciding to register as an organ donor. It was not easy to respectfully cover such a complex topic within 3 minutes. The story aims to put emphasis on the families who decide to donate, rather than on the organ recipients. It is both a tribute to them and a suggestion that taking such a decision could help bring closure or some healing in a moment of personal tragedy.
UX Designer: Veronica Ferrari
Production Company: Filmakademie Baden-W├╝rttemberg
Art Director: Nicolas Bori
Copywriter: Nicolas Bori