2: DIGITAL (Branded apps and games)

Deaf 911 - Deaf 911 Mobile App - Deaf 911 JPG
Deaf 911 - Deaf 911 Mobile App - Deaf 911 JPG

Deaf 911 - Deaf 911
Deaf 911 Mobile App

Deaf 911 - Deaf 911 - Deaf 911 Mobile App


Title of Entry: Deaf 911
Brand: Deaf 911
Product/Service: Deaf 911 Mobile App
Client: St. Ann's for the Deaf
Entrant Company: Saatchi & Saatchi Wellness
Creative Agency: Saatchi & Saatchi Wellness
Judging URL: https://www.youtube.com/watch?v=2i3sX9p3tj4
Live site URL: https://deaf911.org
Support URL: https://www.foryourconsideration.xyz/#/deaf-911
Chief Creative Officer: Kathy Delaney
Creative Director: Scott Carlton
Date of Release: 2019-04-01
Digital Producer: Ellery Familia
Notes: At the core of Deaf 911 is the insight that everyone should be given access to emergency services. No matter who they are. No matter what their condition.

This idea of democratization is made possible with a unique application of assistive technology. By combining speech-to-text (STT) and text-to-speech technology (TTS), we were able to create clear two-way conversations between deaf people and 911 dispatchers.

And we did so in a mobile app, in real-time, in just 30 seconds—roughly the same time it takes for hearing people. That’s an average handle time (AHT) reduction of 80%, compared to existing emergency deaf devices and services.

The app also provides immediate response to questions with the help of smart reply messaging. Saving even more valuable seconds by replacing actual texting with a simple tap or two.

By quickly connecting to 911 dispatchers, this mobile app can greatly impact the daily lives of deaf people facing a wide range of emergencies. At last, there’s a solution giving the deaf a voice when they need it most.
Digital Strategist: Perry Lawton
Developer: Ali Beceren
Designer: Lauren Chan
UX Designer: Lauren Chan
Art Director: Lauren Chan
Copywriter: Kip Langton
Other Credits: Darren McMillan, Aninmator
Other Credits: Jon Devine, Editor
Other Credits: Ian Phillips, Producer
Other Credits: Luke Gargano, Director
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