18: CRAFT
(Outstanding Scriptwriting (film/video))
Lou - La Redoute
Online shopping
Shortlist
|
Title of Entry:
|
Lou |
|
Brand:
|
La Redoute |
|
Product/Service:
|
Online shopping |
|
Client:
|
La Redoute |
|
Entrant Company:
|
Quad Stories / QUAD GROUP |
|
Creative Agency:
|
Fred & Farid |
|
Duration of Entry:
|
02:54 |
|
Craft Leader(s):
|
Seydi Bayrak |
|
Role:
|
Producer |
| Chief Creative Officer: |
Olivier Lefebvre |
| Art Director: |
Yann Rougeron |
| Copywriter: |
Yann Rougeron & Géraldine Nakache |
| Account Executive: |
Amélie Poisson, Marie Guillemot, Maylis Lasagesse, Mélanie Dufour |
| Sector: |
E-COMMERCE |
| Account Manager: |
Séverine Autret, Olivia Abols, Grégoire Bazin |
| Production Company: |
Quad Stories / QUAD GROUP |
| Producer: |
Seydi Bayrak |
| Date of Release: |
2020-05-20 |
| Director: |
Géraldine Nakache |
| DOP: |
George Lechaptois |
| Notes: |
La Redoute, a historical French retailer founded in Roubaix more than 180 years ago, has always aspired to be close to women and their families, being there throughout the ups and downs of their lives. La Redoute and Fred & Farid Paris have worked together since 2013, redefining the brand’s mission and targets. In this new campaign, they wanted to emphasise the role the retailer has played in families’ lives, generation after generation, its presence and the solutions it provides in all sorts of situations, whatever life has in store. The campaign’s heroine is a 14-year-old girl called Lou. She lives at her mother’s one week and her father’s the next, but her routine is disrupted when her father’s girlfriend moves in. The film focuses on the humanity of the situation, with the retailer's contribution a plot-driver rather than attention-stealer. It was the director's first time directing a TV ad, accompanied by a production which true to its original purpose, was brought in at the writing stage to develop this project. |
| Editing Company: |
Fix Studio / QUAD GROUP |
| Editor: |
Dorian Rigal-Ansous |
| Sound Studio: |
Benzene |
| Music Company: |
Massive Music Amsterdam |
| Post Production Company: |
Fix Studio / QUAD GROUP |
| URL Link (optional): |
https://www.youtube.com/watch?v=U7XziILCYrc |
| Other Credits: |
TV Producer - Aurélien Mérigaud |
JPG
MP4
2m:54s
