18: CRAFT (Outstanding Animation (film/video))

The egg which doesn't kill the chicken - Eggs - Poulehouse JPG
The egg which doesn't kill the chicken - Eggs - Poulehouse MP4 1m:01s

The egg which doesn't kill the chicken - Poulehouse
Eggs

Share:
The egg which doesn't kill the chicken - Poulehouse - Eggs

Gold

Title of Entry: The egg which doesn't kill the chicken
Brand: Poulehouse
Product/Service: Eggs
Client: Poulehouse
Entrant Company: Wizz / QUAD GROUP
Creative Agency: Brand Station
Duration of Entry: 01:00
Craft Leader(s): Matthieu Poirier, Ilona Marcus
Chief Creative Officer: Loïc Chauveau
Creative Director: Damien Guiol, Samy Benama
Art Director: Damien Guiol
Copywriter: Samy Benama
Sector: 38263
Production Company: Wizz / QUAD GROUP
Producer: Matthieu Poirier, Ilona Marcus
Date of Release: 2019-11-13
Director: AKAMA
DOP: /
Notes: In their first ever campaign, the French brand Poulehouse (French for "chicken house") aims to shake up the egg industry. The brand is committed to caring for its hens for their entire natural lives. Most farms dispose of hens after 18 months when their egg production starts to drop. In France alone that means up to 50 million chickens a year. The film follows a group of resourceful hens on a farm that is not a Poulehouse who flock together to rise up against the prevailing farming practices. Created entirely in 3D, the project required three months of production, using a cartoon style to illustrate a dark reality while leaving a smile on your face.
Sound Studio: The
URL Link (optional): https://www.youtube.com/watch?v=EDIIy5I5nAU
Other Credits: TV Producer - Rémy Guizerix
Other Credits: 3D - NKI