18: CRAFT
(Outstanding Scriptwriting (film/video))
Still My Little Girl - McDonald's
McDonald's
Bronze
Title of Entry:
|
Still My Little Girl |
Brand:
|
McDonald's |
Product/Service:
|
McDonald's |
Client:
|
Prospect Hopitality Co., Ltd. |
Entrant Company:
|
Leo Burnett Taiwan |
Creative Agency:
|
Leo Burnett Taiwan |
Duration of Entry:
|
04:53 |
Craft Leader(s):
|
Murphy Chou |
Chief Creative Officer: |
Murphy Chou |
Creative Director: |
Jin Yang |
Art Director: |
Nana Tsai |
Copywriter: |
Murphy Chou, Jin Yang, Chiahan Chen |
Account Executive: |
Claire Tsai |
Sector: |
38277 |
Account Manager: |
Mika Chang |
Production Company: |
Milk n Honey Films |
Producer: |
Miller Kuo |
Date of Release: |
2019-05-05 |
Director: |
Maisy Choi |
DOP: |
Jing-Pin Yu |
Notes: |
Lately public discussion in Taiwan is often about new societal phenomena like single-parenthood and the challenges that come with it. We saw this as a great opportunity for McDonald's to join the conversation and show our inclusive values that our restaurants are a space for everyone to connect.
We choose a single-parent father story with a slightly sensitive topic of the first period. The video was placed on YouTube on May 5th, mother’s day to join a conversation about single-parent fathers also receiving praise on mother’s day. We developed this "Feel-good moments" theme to showcase the memorable moments of loved ones connecting over a good meal. |
Editing Company: |
Mind Biz Post-Production |
Editor: |
Pai-Mei ChangChien |
Sound Engineer: |
Allen Shih |
Post Production Company: |
Mind Biz Post-Production |
Other Credits: |
Business Director: Ruby Shen |