18: CRAFT (Outstanding Scriptwriting (film/video))


Still My Little Girl - McDonald's
McDonald's

Bronze
Title of Entry: | Still My Little Girl |
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Brand: | McDonald's |
Product/Service: | McDonald's |
Client: | Prospect Hopitality Co., Ltd. |
Entrant Company: | Leo Burnett Taiwan |
Creative Agency: | Leo Burnett Taiwan |
Duration of Entry: | 04:53 |
Craft Leader(s): | Murphy Chou |
Role: | Chief Creative Officer |
Chief Creative Officer: | Murphy Chou |
Creative Director: | Jin Yang |
Art Director: | Nana Tsai |
Copywriter: | Murphy Chou, Jin Yang, Chiahan Chen |
Account Executive: | Claire Tsai |
Sector: | RETAIL |
Account Manager: | Mika Chang |
Production Company: | Milk n Honey Films |
Producer: | Miller Kuo |
Date of Release: | 2019-05-05 |
Director: | Maisy Choi |
DOP: | Jing-Pin Yu |
Notes: | Lately public discussion in Taiwan is often about new societal phenomena like single-parenthood and the challenges that come with it. We saw this as a great opportunity for McDonald's to join the conversation and show our inclusive values that our restaurants are a space for everyone to connect. We choose a single-parent father story with a slightly sensitive topic of the first period. The video was placed on YouTube on May 5th, mother’s day to join a conversation about single-parent fathers also receiving praise on mother’s day. We developed this "Feel-good moments" theme to showcase the memorable moments of loved ones connecting over a good meal. |
Editing Company: | Mind Biz Post-Production |
Editor: | Pai-Mei ChangChien |
Sound Engineer: | Allen Shih |
Post Production Company: | Mind Biz Post-Production |
Other Credits: | Business Director: Ruby Shen |