18: CRAFT (Outstanding Scriptwriting (film/video))
JPG
MP4
4m:53s
Still My Little Girl - McDonald's
McDonald's
Bronze
| Title of Entry: | Still My Little Girl |
|---|---|
| Brand: | McDonald's |
| Product/Service: | McDonald's |
| Client: | Prospect Hopitality Co., Ltd. |
| Entrant Company: | Leo Burnett Taiwan |
| Creative Agency: | Leo Burnett Taiwan |
| Duration of Entry: | 04:53 |
| Craft Leader(s): | Murphy Chou |
| Role: | Chief Creative Officer |
| Chief Creative Officer: | Murphy Chou |
| Creative Director: | Jin Yang |
| Art Director: | Nana Tsai |
| Copywriter: | Murphy Chou, Jin Yang, Chiahan Chen |
| Account Executive: | Claire Tsai |
| Sector: | RETAIL |
| Account Manager: | Mika Chang |
| Production Company: | Milk n Honey Films |
| Producer: | Miller Kuo |
| Date of Release: | 2019-05-05 |
| Director: | Maisy Choi |
| DOP: | Jing-Pin Yu |
| Notes: | Lately public discussion in Taiwan is often about new societal phenomena like single-parenthood and the challenges that come with it. We saw this as a great opportunity for McDonald's to join the conversation and show our inclusive values that our restaurants are a space for everyone to connect. We choose a single-parent father story with a slightly sensitive topic of the first period. The video was placed on YouTube on May 5th, mother’s day to join a conversation about single-parent fathers also receiving praise on mother’s day. We developed this "Feel-good moments" theme to showcase the memorable moments of loved ones connecting over a good meal. |
| Editing Company: | Mind Biz Post-Production |
| Editor: | Pai-Mei ChangChien |
| Sound Engineer: | Allen Shih |
| Post Production Company: | Mind Biz Post-Production |
| Other Credits: | Business Director: Ruby Shen |
