18: CRAFT
(Outstanding Scriptwriting (film/video))
Still My Little Girl - McDonald's
McDonald's
Bronze
|
Title of Entry:
|
Still My Little Girl |
|
Brand:
|
McDonald's |
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Product/Service:
|
McDonald's |
|
Client:
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Prospect Hopitality Co., Ltd. |
|
Entrant Company:
|
Leo Burnett Taiwan |
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Creative Agency:
|
Leo Burnett Taiwan |
|
Duration of Entry:
|
04:53 |
|
Craft Leader(s):
|
Murphy Chou |
| Chief Creative Officer: |
Murphy Chou |
| Creative Director: |
Jin Yang |
| Art Director: |
Nana Tsai |
| Copywriter: |
Murphy Chou, Jin Yang, Chiahan Chen |
| Account Executive: |
Claire Tsai |
| Sector: |
38277 |
| Account Manager: |
Mika Chang |
| Production Company: |
Milk n Honey Films |
| Producer: |
Miller Kuo |
| Date of Release: |
2019-05-05 |
| Director: |
Maisy Choi |
| DOP: |
Jing-Pin Yu |
| Notes: |
Lately public discussion in Taiwan is often about new societal phenomena like single-parenthood and the challenges that come with it. We saw this as a great opportunity for McDonald's to join the conversation and show our inclusive values that our restaurants are a space for everyone to connect.
We choose a single-parent father story with a slightly sensitive topic of the first period. The video was placed on YouTube on May 5th, mother’s day to join a conversation about single-parent fathers also receiving praise on mother’s day. We developed this "Feel-good moments" theme to showcase the memorable moments of loved ones connecting over a good meal. |
| Editing Company: |
Mind Biz Post-Production |
| Editor: |
Pai-Mei ChangChien |
| Sound Engineer: |
Allen Shih |
| Post Production Company: |
Mind Biz Post-Production |
| Other Credits: |
Business Director: Ruby Shen |
JPG
MP4
4m:53s
