12: HEALTHCARE
(CORONAVIRUS/COVID-19. SPECIAL CATEGORY)
LIDL'S Truck - LIDL
Supermarkets
|
Title of Entry:
|
LIDL'S Truck |
|
Brand:
|
LIDL |
|
Product/Service:
|
Supermarkets |
|
Client:
|
LIDL |
|
Entrant Company:
|
o escritório |
|
Creative Agency:
|
o escritório |
|
Duration of Entry:
|
01:40 |
| Creative Director: |
Nuno Jerónimo |
| Art Director: |
Eduardo Pastor |
| Copywriter: |
Pedro Pinho, João Aragão |
| Account Executive: |
Mariana Figueirola |
| Sector: |
38277 |
| Production Company: |
Blanche Filmes |
| Date of Release: |
2020-06-08 |
| Director: |
Pedro Varela |
| Notes: |
This might be the simplest COVID-19 commercial out there:
One camera. One truck. One shot. Lidl Portugal said it all without a word.
While all our screens during the quarantine were crowded with dramatic, emotional and
long copy commercials, supermarket chain LIDL Portugal took a different road to talk to
its customers.
With just one camera, one take and one truck, the series of commercials showed a Lidl
truck crossing the empty streets of Portugal to make a poignant point to the national audience, and its customers. |
| Sound Studio: |
Ameba |
| VFX Company: |
Musgo |
| Post Production Company: |
Light Film |
JPG
