12: HEALTHCARE (CORONAVIRUS/COVID-19. SPECIAL CATEGORY)

LIDL'S Truck - Supermarkets - LIDL JPG
LIDL'S Truck - Supermarkets - LIDL MP4 1m:39s

LIDL'S Truck - LIDL
Supermarkets

Share:
LIDL'S Truck - LIDL - Supermarkets
Title of Entry: LIDL'S Truck
Brand: LIDL
Product/Service: Supermarkets
Client: LIDL
Entrant Company: o escritório
Creative Agency: o escritório
Duration of Entry: 01:40
Creative Director: Nuno Jerónimo
Art Director: Eduardo Pastor
Copywriter: Pedro Pinho, João Aragão
Account Executive: Mariana Figueirola
Sector: 38277
Production Company: Blanche Filmes
Date of Release: 2020-06-08
Director: Pedro Varela
Notes: This might be the simplest COVID-19 commercial out there: One camera. One truck. One shot. Lidl Portugal said it all without a word. While all our screens during the quarantine were crowded with dramatic, emotional and long copy commercials, supermarket chain LIDL Portugal took a different road to talk to its customers. With just one camera, one take and one truck, the series of commercials showed a Lidl truck crossing the empty streets of Portugal to make a poignant point to the national audience, and its customers.
Sound Studio: Ameba
VFX Company: Musgo
Post Production Company: Light Film