12: HEALTHCARE
(CORONAVIRUS/COVID-19. SPECIAL CATEGORY)
LIDL'S Truck - LIDL
Supermarkets
Bronze
Title of Entry:
|
LIDL'S Truck |
Brand:
|
LIDL |
Product/Service:
|
Supermarkets |
Client:
|
LIDL |
Entrant Company:
|
o escritório |
Creative Agency:
|
o escritório |
Duration of Entry:
|
01:40 |
Creative Director: |
Nuno Jerónimo |
Art Director: |
Eduardo Pastor |
Copywriter: |
Pedro Pinho, João Aragão |
Account Executive: |
Mariana Figueirola |
Sector: |
38277 |
Production Company: |
Blanche Filmes |
Date of Release: |
2020-06-08 |
Director: |
Pedro Varela |
Notes: |
This might be the simplest COVID-19 commercial out there:
One camera. One truck. One shot. Lidl Portugal said it all without a word.
While all our screens during the quarantine were crowded with dramatic, emotional and
long copy commercials, supermarket chain LIDL Portugal took a different road to talk to
its customers.
With just one camera, one take and one truck, the series of commercials showed a Lidl
truck crossing the empty streets of Portugal to make a poignant point to the national audience, and its customers. |
Sound Studio: |
Ameba |
VFX Company: |
Musgo |
Post Production Company: |
Light Film |