12: HEALTHCARE (CORONAVIRUS/COVID-19. SPECIAL CATEGORY)
JPG
MP4
1m:39s
LIDL'S Truck - LIDL
Supermarkets
Bronze
| Title of Entry: | LIDL'S Truck |
|---|---|
| Brand: | LIDL |
| Product/Service: | Supermarkets |
| Client: | LIDL |
| Entrant Company: | o escritório |
| Creative Agency: | o escritório |
| Duration of Entry: | 01:40 |
| Creative Director: | Nuno Jerónimo |
| Art Director: | Eduardo Pastor |
| Copywriter: | Pedro Pinho, João Aragão |
| Account Executive: | Mariana Figueirola |
| Sector: | RETAIL |
| Production Company: | Blanche Filmes |
| Date of Release: | 2020-06-08 |
| Director: | Pedro Varela |
| Notes: | This might be the simplest COVID-19 commercial out there: One camera. One truck. One shot. Lidl Portugal said it all without a word. While all our screens during the quarantine were crowded with dramatic, emotional and long copy commercials, supermarket chain LIDL Portugal took a different road to talk to its customers. With just one camera, one take and one truck, the series of commercials showed a Lidl truck crossing the empty streets of Portugal to make a poignant point to the national audience, and its customers. |
| Sound Studio: | Ameba |
| VFX Company: | Musgo |
| Post Production Company: | Light Film |
