4: AMBIENT AND EXPERIENTIAL (Experiential)

Tutti Giù per Terra - Save The Children - Centenary - Save The Children JPG
Tutti Giù per Terra - Save The Children - Centenary - Save The Children MP4 4m:14s

Tutti Giù per Terra - Save The Children
Save The Children - Centenary

Share:
Tutti Giù per Terra - Save The Children - Save The Children - Centenary
Title of Entry: Tutti Giù per Terra
Brand: Save The Children
Product/Service: Save The Children - Centenary
Client: Save The Children
Entrant Company: Save The Children
Creative Agency: Jungle Srl
Creative Director: Lorenzo Fabbri
Art Director: Giorgia Piazza
Designer: Maurizio Kovacs
Copywriter: Chiara di Sante
Sector: 38275
Account Manager: Mattia Rizzi
Illustrator: Gabriele Bonavera
Date of Release: 2019-05-12
Photographer: Mattia Panunzio
Notes: 2019 has been the year of the Centenary of Save The Children and for this occasion the NGO asked us to project an event with the purpose to describe in an unconventional way their actions in the poorest countries of the world. Their request was to focus on the problem of bombing on the schools, a tragic procedure in violation of all the human rights agreements. So, we created an immersive experience in a unique place: the basement of the National Museum of Arts (MAXXI) in Rome. Who descended the ramp of the parking found himself in a faraway world: an old style school, identical to the ones of our childhood. In the class the teacher started her lesson, but after a while some airplanes moved in the sky, and their noise worried all the attendees. The atmosphere has become dramatically heavy: the safety alarm started ringing and it has become clear to everyone that a bombing will start soon. The acting of the teacher is absolutely immersive, as the very complex sound design wich replicates in a super-realistic way the long-lasting moments before the tremendous impact. After the bomb hits there is just silence, terror and pain. Survivors are reawakened by the Save the Children volunteers, who invite them to leave the school by a destroyed hallway. At the end of this dramatic path visitors find a videoclip, where a little girl tells how she managed to survive to a terrible bombing, thanks to the Save The Children staff. As the episode told changed forever her life, this immersive experience wants to change the perspective of the visitors about war.
Other Credits: Paolo Sacerdoti
Other Credits: Valentina Illuminati
Other Credits: Rossella Celati
Other Credits: Giorgio Vezzini
Other Credits: Emergenze Sonore
Other Credits: La Tecnica
Other Credits: Federico Floridi
Other Credits: Simone Zuccala