4: AMBIENT AND EXPERIENTIAL (Experiential)
Tutti Giù per Terra - Save The Children
Save The Children - Centenary
|Title of Entry:||Tutti Giù per Terra|
|Brand:||Save The Children|
|Product/Service:||Save The Children - Centenary|
|Client:||Save The Children|
|Entrant Company:||Save The Children|
|Creative Agency:||Jungle Srl|
|Creative Director:||Lorenzo Fabbri|
|Art Director:||Giorgia Piazza|
|Copywriter:||Chiara di Sante|
|Sector:||PUBLIC & SOCIAL|
|Account Manager:||Mattia Rizzi|
|Date of Release:||2019-05-12|
|Notes:||2019 has been the year of the Centenary of Save The Children and for this occasion the NGO asked us to project an event with the purpose to describe in an unconventional way their actions in the poorest countries of the world.
Their request was to focus on the problem of bombing on the schools, a tragic procedure in violation of all the human rights agreements.
So, we created an immersive experience in a unique place: the basement of the National Museum of Arts (MAXXI) in Rome.
Who descended the ramp of the parking found himself in a faraway world: an old style school, identical to the ones of our childhood.
In the class the teacher started her lesson, but after a while some airplanes moved in the sky, and their noise worried all the attendees. The atmosphere has become dramatically heavy: the safety alarm started ringing and it has become clear to everyone that a bombing will start soon.
The acting of the teacher is absolutely immersive, as the very complex sound design wich replicates in a super-realistic way the long-lasting moments before the tremendous impact. After the bomb hits there is just silence, terror and pain.
Survivors are reawakened by the Save the Children volunteers, who invite them to leave the school by a destroyed hallway.
At the end of this dramatic path visitors find a videoclip, where a little girl tells how she managed to survive to a terrible bombing, thanks to the Save The Children staff.
As the episode told changed forever her life, this immersive experience wants to change the perspective of the visitors about war.
|Other Credits:||Paolo Sacerdoti|
|Other Credits:||Valentina Illuminati|
|Other Credits:||Rossella Celati|
|Other Credits:||Giorgio Vezzini|
|Other Credits:||Emergenze Sonore|
|Other Credits:||La Tecnica|
|Other Credits:||Federico Floridi|
|Other Credits:||Simone Zuccala|