Smoooth - Lurpak Softest Spreadable - Lurpak JPG
Smoooth - Lurpak Softest Spreadable - Lurpak MOV 40s

Smoooth - Lurpak
Lurpak Softest Spreadable

Smoooth - Lurpak - Lurpak Softest Spreadable


Title of Entry: Smoooth
Brand: Lurpak
Product/Service: Lurpak Softest Spreadable
Client: Arla
Entrant Company: Wieden+Kennedy London
Creative Agency: Wieden+Kennedy London
Duration of Entry: 00:40
Chief Creative Officer: Tony Davidson, Iain Tait
Creative Director: Carlos Alija, Laura Sampedro
Art Director: Juan Sevilla
Copywriter: Mico Toledo
Account Manager: Pat Nally
Production Company: Somesuch
Date of Release: 2018-06-03
Producer: Seth Wilson
Director: Kim Gehrig
Notes: Arla Foods launched Lurpak®️ Softest, a new soft blend butter that’s spreadable straight from the fridge, with a multi-channel advertising campaign created by Wieden+Kennedy London. ‘Smoooth’, which debuted during the final of ITV1’s Britain’s Got Talent, builds on the reputation of Lurpak®️ as the Champion of Good Food. With Lurpak®️ Softest, even a rushed moment can be a time to master food, which the ad proves with a continuous smooth spread. The spot is directed by Kim Gehrig (John Lewis - ‘Man on the Moon’, Sport England - ‘This Girl Can’) via Somesuch, with VFX by Time Based Arts and sound handled by Twenty Below. Kantar named Lurpak Softest Spreadable as the fifth most successful new FMCG brand launch of 2018, with sales hitting £12.9m – an even greater achievement considering the product was only launched in June.
DOP: Daniel Landin
Editing Company: Trim
Editor: Tom Lindsay
Sound Studio: 750mph
Sound Engineer: Sam Ashwell
VFX Company: Time Based Arts
Music Company: Twenty Below
Other Credits: Producer - Jacob Swan Hyam
Other Credits: Group Account Director - Paulo Salomao
Other Credits: Account Director - James McHoull
Other Credits: Planner - Indiana Matine
Other Credits: TV Producer - James Laughton