14: CRAFT (13 Outstanding Sound Design (film/video))

Celebration - Jose Cuervo - Jose Cuervo JPEG
Celebration - Jose Cuervo - Jose Cuervo MP4 2m:18s
Celebration - Jose Cuervo - Jose Cuervo MP4 2m:18s
Celebration - Jose Cuervo - Jose Cuervo MOV 2m:18s

Celebration - Jose Cuervo
Jose Cuervo

Celebration - Jose Cuervo - Jose Cuervo


Title of Entry: Celebration
Brand: Jose Cuervo
Product/Service: Jose Cuervo
Client: Jose Cuervo
Entrant Company: Denis Kilty
Creative Agency: Boys + Girls
Duration of Entry: 02:18
Craft Leader(s): Denis Kilty
Creative Director: Laurence O'Byrne
Copywriter: Rory Hamilton
Production Company: Butter
Date of Release: 2018-01-04
Producer: Dara McGlatchie
Director: Brian Williams
Notes: My role in this project was both composer and sound designer. I was in charge of all audio elements. This gave me the fantastic flexibility to blend and intertwine sound and music to create an immersive experience as the story transits from the countryside to the city. Celebration is a wonderful immersive story celebrating the people of the town of Tequila, Mexico - the home of Jose Cuervo tequila. The story begins with agave farmers - a key ingredient in tequila - and journeys from dawn till dusk, crossing the vivid agave fields and into the city, through the distillery and onto the streets culminating in an incredible kaleidoscopic celebration. Jose Cuervo was keen on a cultural focus - the people behind the drink, not just the drink itself. Their story is what resonates - hard work, humble people, humble beginnings. The sound itself was almost completely sound designed from Ireland - the music score dances and pulses under the picture, drawing us through the story and into the festival. The musical key was selected to blend with a segment of Mariachi music recorded on-site during the festival.
DOP: Joseph Ingersol
Editing Company: Run Robot
Editor: David Blake
Sound Studio: Denis Kilty
Sound Engineer: Denis Kilty
VFX Company: Super 68
Music Company: Denis Kilty
Other Credits: Grade - MPC London
Other Credits: Agency Producer - Derek Doyle
Other Credits: Agency - Boys + Girls