Hyundai against prejudices - Image campaign - Hyundai IMG
Hyundai against prejudices - Image campaign - Hyundai MP4 3m:23s

Hyundai against prejudices - Hyundai
Image campaign

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Hyundai against prejudices - Hyundai - Image campaign

Shortlist

Title of Entry: Hyundai against prejudices
Brand: Hyundai
Product/Service: Image campaign
Client: Hyundai Slovensko
Entrant Company: This is Locco
Creative Agency: This is Locco
Judging URL: https://youtu.be/Cb3Po1yAQJQ
Chief Creative Officer: Rastislav Bahurinsky
Account Manager: Michaela Stefanko Veresova
Date of Release: 2019-03-08
Creative Director: Juraj Kovac
Notes: Slovakia has recently elected its first female president, but there are still lots of people who believe that women can’t even park properly. On the International Women’s Day, we showed people how prejudices tend to cloud our thinking and created a fake video of “woman parking” with unexpected twist at the end. And the reactions literally broke the Slovak Internet.
Digital Producer: Engelbert Strapec
Art Director: Engelbert Strapec
Copywriter: Martin Polakovic