3: PRINT ADVERTISING (24 TRAVEL)

Traffic Folding Ad - Public transport - Västtrafik JPG

Traffic Folding Ad - Västtrafik
Public transport

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Traffic Folding Ad - Västtrafik - Public transport

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Title of Entry: Traffic Folding Ad
Brand: Västtrafik
Product/Service: Public transport
Client: Västtrafik
Entrant Company: Forsman & Bodenfors
Creative Agency: Forsman & Bodenfors
Creative Director: Forsman & Bodenfors
Art Director: Lars Jansson
Designer: Christoffer Persson
Copywriter: Pontus Caresten
Account Executive: Greger Andersson
Account Manager: Helen Johansson
Date of Release: 2018-05-19
Illustrator: Thomas Feiner
Notes: Traffic congestion is a pain. And as the number of cars in the world steadily increase, the situation is getting worse. In this fold-in print ad for public transport provider Västtrafik, we wanted to illustrate that the bus is part of the solution. And by letting the audience fold the ad, we show that they are part of the solution as well.
Other Credits: PR: Robert Johnsson