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PAID - 4th of March - PAID
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PAID - 4th of March - PAID - INSURANCE

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Title of Entry: PAID - 4th of March
Brand: PAID
Product/Service: INSURANCE
Client: PAID ROMANIA
Entrant Company: Mullen Lowe S.A.
Creative Agency: Mullen Lowe S.A.
Duration of Entry: 00:55
Production Company: Brovisual
Producer: Adi Radu
Creative Director: Marius Tianu
Copywriter: Ana Maria Ciobotaru
Date of Release: 2019-03-04
Notes: See the CASE STUDY here - https://we.tl/t-UfD5MJ9fmS For this radio campaign, we used more than sounds to recreate the inescapable feeling of an earthquake. Romania had in 1977 an earthquake that lasted 55 seconds and caused a lot of deaths and damage. In order to create awareness for the necessity of having a home insurance, we ran an unique 55 seconds radio ad, which was simultaneously aired on ALL major radio stations, at the exact time the 1977 earthquake took place. The reactions were more than emotional, with people sharing the experience on social media.
Account Executive: Mihaela Vasilescu
Account Manager: Madalina Marica
Sound Studio: Brovisual
Sound Engineer: Brovisual
Art Director: Delia Maria Mija