13: SOCIAL (07 Influencer Campaigns)

The 85-Year-Old Regret - Gum - 5 Gum JPG
The 85-Year-Old Regret - Gum - 5 Gum MP4 1m:59s

The 85-Year-Old Regret - 5 Gum

The 85-Year-Old Regret - 5 Gum - Gum


Title of Entry: The 85-Year-Old Regret
Brand: 5 Gum
Product/Service: Gum
Client: Mars, Inc
Entrant Company: Energy BBDO
Creative Agency: Energy BBDO
Duration of Entry: 02:23
Judging URL: https://www.youtube.com/watch?v=o4RFnt_Be6g
Live site URL: http://5noregrets.com
Title 1: The 85-Year-Old Regret
Date of Release: 2018-04-13
Notes: 5 gum uses famous influencers to connect with young people and inspire them to try new things. But every year almost 75% of them don’t feel inspired enough to take action. So we turned to a different type of influencer: a senior citizen with no social following. We chose Martin not because of what he did, but because of what he didn’t do.
Chief Creative Officer: Andrés Ordóñez (Energy BBDO)
Account Executive: Kristen Miller (Energy BBDO)
Creative Director: Josh Gross (Energy BBDO), Pedro Pérez (Energy BBDO), Fernando Passos (Energy BBDO), Dan McCormack (Energy BBDO)
Digital Producer: Shobin Mathew (Energy BBDO), Jenny McDonald (Flare)
Designer: Hung Vinh (Energy BBDO), Jaehyuk Choi (Energy BBDO), Erin Knott (Energy BBDO)
Production Company: Flare Chicago
Art Director: Chris Cavalieri (Energy BBDO), Tyler Bartley (Energy BBDO)
Copywriter: Alejandro Peré (Energy BBDO), Tori Probert (Energy BBDO)
Other Credits: Head of Integrated Production: John Pratt (Energy BBDO)
Other Credits: Executive Director of Content & Delivery: Brian Cooper (Energy BBDO)
Other Credits: Director of Music: Daniel Kuypers (Energy BBDO)
Other Credits: Associate Music Producer: Nick Maker (Energy BBDO)
Other Credits: Managing Director: Jeff Adkins (Energy BBDO)
Other Credits: Client Service Director: Lianne Sinclair (Energy BBDO)
Other Credits: Editors: Casey Cobler (Energy BBDO), Austin Andries (Energy BBDO), Sean Berringer (Energy BBDO), Fred Keller (Energy BBDO)
Other Credits: Audio: Katy Mindeman (Energy BBDO)
Other Credits: Directors: Ross Bolidai (Flare Studio), German Mairen (Flare Studio), Marcos Mijan (Flare Studio), Daniel Ryan (Flare Studio)
Other Credits: Additional companies: Editing Company: Flare Studio; Media Agencies: Mediacom, Starcom; Digital Agency: Fanscape; PR Company: Olson Engage