2: DIGITAL (03 ALCOHOLIC DRINKS)

Big in Japan - SingleCut Beersmiths - SingleCut Beersmiths JPG
Big in Japan - SingleCut Beersmiths - SingleCut Beersmiths JPG
Big in Japan - SingleCut Beersmiths - SingleCut Beersmiths JPG

Big in Japan - SingleCut Beersmiths
SingleCut Beersmiths

Share:
Big in Japan - SingleCut Beersmiths - SingleCut Beersmiths

Shortlist

Title of Entry: Big in Japan
Brand: SingleCut Beersmiths
Product/Service: SingleCut Beersmiths
Client: SingleCut Beersmiths
Entrant Company: Zulu Alpha Kilo
Creative Agency: Zulu Alpha Kilo
Judging URL: https://www.insight-ideas.com/2019/singlecut-big-in-japan/
Chief Creative Officer: Zak Mroueh
Account Manager: Erin McManus
Date of Release: 2019-05-07
Notes: For over 50 years, rock bands from the west have flown east and made it ‘Big in Japan’. Now for its first Japanese release, SingleCut Beersmiths, a rock-themed craft brewery in NYC, is paying tribute to this music phenomenon by gamifying its latest IPA. BIG IN JAPAN IPA honours four legendary classic rock songs that made it ‘big in Japan’. To turn SingleCut packaging into a ‘Name That Tune’ game, labels were created by weaving visual clues from the legendary songs’ within QR codes. Campaign elements included social materials and packaging design.
Digital Strategist: Spencer MacEachern, Stephanie Gyles
Designer: Ryan Booth
Art Director: Kevin Sato
Copywriter: Vinay Parmar
Other Credits: Creative Tech Director: Martin Szomolanyi
Other Credits: Agency/Integrated Producer: Houng Ngui, Teresa Bayley
Other Credits: Clients: Rich Buceta
Other Credits: Illustrator: Ty Dale, Kevin Sato
Other Credits: Studio Director: Greg Heptinstall
Other Credits: Production Artist: Anna Harju, Brandon Dyson, Ashleigh O’Brien
Other Credits: Animator: Andrew Martin