13: SOCIAL (04 Best use of Facebook)

The Retargeting Rage Project - Women's help organization - Danner JPG
The Retargeting Rage Project - Women's help organization - Danner MP4 1m:31s

The Retargeting Rage Project - Danner
Women's help organization

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The Retargeting Rage Project - Danner - Women's help organization

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Title of Entry: The Retargeting Rage Project
Brand: Danner
Product/Service: Women's help organization
Client: Danner
Entrant Company: Nørgård Mikkelsen
Creative Agency: Nørgård Mikkelsen
Judging URL: https://youtu.be/1Zxx_TWbRUE
Account Executive: Kasper Kjærsgaard Jensen
Date of Release: 2018-03-14
Notes: The women’s aid organization Danner is a Danish NGO with rather limited funds reserved for marketing efforts. This meant we had to be especially creative in the creation of low-cost content, which could ensure a reaction from our audience. This led us to choose re-targeting as the primary scene of our storytelling. Despite the videos being extremely short, they managed a total viewing time of +1000 hours and Danner received massive amounts of interaction from the viewers. This meant a rise of 480% unique visitors to their webpage during the time the campaign ran. More importantly, however, we managed to inform people that there is actually something they can do to help people out of repeated violence.
Digital Strategist: Jeppe Hamming
Art Director: Martin K. Ettrup
Other Credits: STÖJ Foto