4: BILLBOARDS (15 HOME)

Mix and Match - KitchenAid - KitchenAid JPG
Mix and Match - KitchenAid - KitchenAid MP4 43s

Mix and Match - KitchenAid
KitchenAid

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Mix and Match - KitchenAid - KitchenAid

Shortlist

Title of Entry: Mix and Match
Brand: KitchenAid
Product/Service: KitchenAid
Client: KitchenAid
Entrant Company: Zulu Alpha Kilo
Creative Agency: Zulu Alpha Kilo
Creative Director: Ian Simpson, Catherine Allen
Art Director: Michael Romaniuk
Copywriter: Patrick Godin
Chief Creative Officer: Zak Mroueh
Account Executive: Nadine Arsenault
Account Manager: Lisa Sousa, Skye Gandy
Date of Release: 2019-04-15
Notes: KitchenAid’s stand mixer is available in over 32 colours. To promote this, we put a colourful digital billboard near the CN Tower - Canada’s architectural icon and the world’s largest free-standing structure until 2007.Every night the CN Tower lights up in a myriad of colours. Using technology that watched the CN Tower’s colour we then matched it to one of the stand mixers over 32 colours and updated the billboard in real-time.
Other Credits: Agency Digital Producer: Marko Stevelic, Teresa Bayley
Other Credits: Agency Planner: Spencer MacEachern
Other Credits: Client: Jacqueline Probert
Other Credits: Studio Director: Greg Heptinstall
Other Credits: Production Artist: Brandon Dyson, Steve Goode
Other Credits: Interactive Production: Finlay McEwan, Bounce Studio
Other Credits: Production House: Zulubot
Other Credits: Executive Producer: Tom Evans
Other Credits: Photographer: Alex Wong
Other Credits: Social Content Producer: Rebecca Wood