One for Two - Snickers - Snickers JPG
One for Two - Snickers - Snickers MP4 1m:49s

One for Two - Snickers

One for Two - Snickers - Snickers


Title of Entry: One for Two
Brand: Snickers
Product/Service: Snickers
Client: Mars Chocolate North America
Entrant Company: BBDO New York
Creative Agency: BBDO New York
Duration of Entry: 01:10
Judging URL: http://snickers-onefortwo-entry.com/
Craft Leader(s): Scott Mahoney/ Dan Olvia
Date of Release: 2018-08-21
Notes: We see a concerned man, talking to camera (to the viewer on the other side of the screen). He expresses his concern for the viewer’s well being, pointing out that they just clicked the world’s worst offer—one Snickers bar for the price of two, which is double the price of a regular Snickers. He relates to the mistake, explaining that hunger affects everyone, and gives them a better offer for Snickers, so that they can get back in touch with who they really are. At this point we see a super: “YOU’RE CONFUSED WHEN YOU’RE HUNGRY.” When we cut back to the guy, he offers the viewer a legitimately good, instantly redeemable deal for Snickers so that this type of mistake doesn’t happen again.