7: INTEGRATED (20 PUBLIC & SOCIAL)

67 Cents - Week van de Fairtrade - Fairtrade JPG
67 Cents - Week van de Fairtrade - Fairtrade MP4 2m:12s

67 Cents - Fairtrade
Week van de Fairtrade

Share:
67 Cents - Fairtrade - Week van de Fairtrade

Bronze

Title of Entry: 67 Cents
Brand: Fairtrade
Product/Service: Week van de Fairtrade
Client: Fairtrade Belgium
Entrant Company: Darwin BBDO
Creative Agency: Darwin BBDO
Duration of Entry: 02:12
Creative Director: Raf De Smet, Klaartje Galle
Art Director: Sebastiaan Dessaux, Mathijs Bettens
Copywriter: Bjorn Blockx
Account Executive: Taraneh Ataï Kachoui
Account Manager: Eva Maes
Production Company: Static Films
Date of Release: 2018-10-05
Producer: Patrick Schepers, Thomas Landeloos
Director: Jeroen Willekens
Notes: A cacao farmer in the South makes only 67 euro cents per day. Fairtrade Belgium wanted to raise awareness for this global injustice. So we simply asked people: “How long would you work for 67 cents?”