6: AMBIENT & EXPERIENTIAL (08 COSMETICS & TOILETRIES)

Reskinning Queen Street West - Consonant Skincare - Consonant Skincare JPG
Reskinning Queen Street West - Consonant Skincare - Consonant Skincare MP4 1m:40s

Reskinning Queen Street West - Consonant Skincare
Consonant Skincare

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Reskinning Queen Street West - Consonant Skincare - Consonant Skincare

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Title of Entry: Reskinning Queen Street West
Brand: Consonant Skincare
Product/Service: Consonant Skincare
Client: Consonant Skincare
Entrant Company: Zulu Alpha Kilo
Creative Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Creative Director: Gary Watson
Art Director: Kevin Sato, Kyle Winsor, Manali Kulkarni
Copywriter: Monika Leck, Ian Dunlop, Dylan Verwey
Account Executive: Nadine Arsenault
Account Manager: Lisa Sousa, Skye Gandy
Date of Release: 2018-06-19
Producer: Teresa Bayley
Notes: With 100% natural ingredients, Consonant is a skincare company doing things differently. With a new flagship location opening on Toronto’s Queen Street West, we needed to earn the attention of shoppers in one of Canada’s most vibrant retail environments. So, we looked for inspiration outside the skincare category and found it on the streets. Dry, damaged and cracked, we used the street’s textures to speak to the skincare needs Consonant’s products were designed to address.
Other Credits: Design Director: Ryan Booth
Other Credits: Designer: Jack Curtis
Other Credits: Studio Artist: Ashleigh O’Brien, Greg Heptinstall
Other Credits: Clients: William Baker, Kristina Breckon, Jynessa Marczuk
Other Credits: Video Production: Kevin Corvetti & Molly Calkins
Other Credits: Print Production: Seamliss Graphics & Marketing - Steve Cowan
Other Credits: PR Company: Rock-it Promotions
Other Credits: PR Team: Kelly MacDonald, Myriam Tardif
Other Credits: Photographer: Shereen Mroueh