An Enlightening Visual Identity - Public Service - Deichman Public Libraries IMG
An Enlightening Visual Identity - Public Service - Deichman Public Libraries IMG
An Enlightening Visual Identity - Public Service - Deichman Public Libraries IMG
An Enlightening Visual Identity - Public Service - Deichman Public Libraries IMG
An Enlightening Visual Identity - Public Service - Deichman Public Libraries IMG
An Enlightening Visual Identity - Public Service - Deichman Public Libraries IMG
An Enlightening Visual Identity - Public Service - Deichman Public Libraries IMG
An Enlightening Visual Identity - Public Service - Deichman Public Libraries MP4 1m:24s

An Enlightening Visual Identity - Deichman Public Libraries
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An Enlightening Visual Identity - Deichman Public Libraries - Public Service

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Title of Entry: An Enlightening Visual Identity
Brand: Deichman Public Libraries
Product/Service: Public Service
Client: Deichman
Entrant Company: ANTI
Creative Agency: ANTI
Creative Director: Mats Ottdal
Art Director: Behnam Farazollahi
Designer: Petter Torgersen Myhr
Chief Creative Officer: Kjetil Østmoen Wold
Account Manager: Hege Skraastad
Date of Release: 2018-02-12
Notes: Challenge: From traditional public library to an appealing cultural attraction. One of Norway’s most important beloved cultural institutions is no longer just a public library, but also a cultural destination that must adapt to modern branding requirements in order to be attractive in competition with other cultural destinations. Problem: How to go from being a public institution to becoming a cultural attraction. Solution: Enlightenment. The need for enlightenment is as important today as when Carl Deichman donated his private collection of books in 1785 to the people of Oslo. Therefore, it was natural to link the identity to this purpose by using lighting and highlighting as a visual metaphor in the visual identity. This story is implemented in the logo itself and the many visual elements that are centered around it. Such as typography, iconography, branding elements and a variety of tools where Deichman informs through illuminating information.