SCA - The force of the forest - Business to Business - SCA IMG
SCA - The force of the forest - Business to Business - SCA IMG
SCA - The force of the forest - Business to Business - SCA IMG
SCA - The force of the forest - Business to Business - SCA IMG
SCA - The force of the forest - Business to Business - SCA IMG
SCA - The force of the forest - Business to Business - SCA MP4 2m:00s

SCA - The force of the forest - SCA
Business to Business

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SCA - The force of the forest - SCA - Business to Business

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Title of Entry: SCA - The force of the forest
Brand: SCA
Product/Service: Business to Business
Client: SCA
Entrant Company: Bold
Creative Agency: Bold (NoA)
Craft Leader(s): Bold
Creative Director: Bold (NoA)
Art Director: Bold (NoA)
Designer: Bold (NoA)
Copywriter: Bold (NoA)
Chief Creative Officer: Bold (NoA)
Account Executive: Bold (NoA)
Account Manager: Bold (NoA)
Date of Release: 2018-09-10
Illustrator: Bold (NoA)
Notes: SCA is Europe's largest private forest owner and an industry leader in the fight against climate change. However, they lacked a visual expression that reflected their innovation spirit and love for the forest. So, together with SCAs experts we studied and gathered huge amounts of samples from their forests. We then gave them life through meticulously crafted, hyper-realistic 3D-scans with scientifically correct growth patterns created through advanced rendering techniques. The result is an infinitely looped 3D-animation where nature and innovation live in harmony. We also created a unique font and a musical universe consisting of sounds we recorded in the forest mixed with acoustic instruments. By using cutting-edge technology, we were able to show the beauty of nature's ecosystem and change the perception of an entire industry.
Photographer: Bold (NoA)
Typography: Bold (NoA)
URL Link (optional): http://www.boldscandinavia.com
Other Credits: Production Company: Aixsponza / M√ľnchen Displaay Type Foundry / Prague, Czech Republic
Other Credits: Strategist: Bold (NoA)
Other Credits: Sound Designer: Bold (NoA)
Other Credits: Executive Creative Director: Bold (NoA)
Other Credits: Digital Agency: Knowit / Sundsvall Making Waves / Stockholm