disguise: extended reality (xR) - Extended reality (xR) - disguise (www.disguise.one) IMG
disguise: extended reality (xR) - Extended reality (xR) - disguise (www.disguise.one) IMG
disguise: extended reality (xR) - Extended reality (xR) - disguise (www.disguise.one) IMG
disguise: extended reality (xR) - Extended reality (xR) - disguise (www.disguise.one) IMG
disguise: extended reality (xR) - Extended reality (xR) - disguise (www.disguise.one) IMG
disguise: extended reality (xR) - Extended reality (xR) - disguise (www.disguise.one) IMG
disguise: extended reality (xR) - Extended reality (xR) - disguise (www.disguise.one) IMG
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disguise: extended reality (xR) - disguise (www.disguise.one)
Extended reality (xR)

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disguise: extended reality (xR) - disguise (www.disguise.one) - Extended reality (xR)

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Title of Entry: disguise: extended reality (xR)
Brand: disguise (www.disguise.one)
Product/Service: Extended reality (xR)
Client: -
Entrant Company: disguise
Creative Agency: disguise
Date of Release: 2019-04-08
Notes: Before disguise, the only way video designers could experience their creations was at rehearsal, when the physical sculptural video elements were built. Pre-visualisation was possible, but was too slow and expensive for day-to-day use. disguise’s innovation was to build a workflow entirely around a real-time 3D visualiser, making visualisation a constant part of the experience, allowing designers to make better-informed creative decisions much earlier in the process, and communicate ideas and final work in a clear, compelling manner. Before long, other designers were requesting to use the high-performance disguise software and hardware. As a result, disguise has worked with some of the world’s most talented visual designers working on the largest and most complicated of projects, including concert tours for artists including U2, Rolling Stones, Beyonce, Lady Gaga and Ed Sheeran; live events including Coachella; theatre productions such as Frozen and Harry Potter. With a focus on combining real-time 3D visualisation-based software with high performance and robust hardware, they enable the delivery of challenging creative projects at scale and with confidence. After supporting a growing number of films, live TV broadcasts, disguise created xR (Extended Reality) workflows to empower production teams to deliver Augmented and Mixed reality within live production environments. The features of xR improve several aspects of Film, TV, and Live Production. disguise’s xR technology is an advancement in green screen technology, using elements of augmented and mixed reality to improve several angles in live production including talent immersion, interaction with computer graphic (CG) elements, real lighting information on actors and real objects, support for reflective and refractive props, and more natural shot lineups. xR provides advanced opportunities for users allowing increased use of complex visual effects to deliver compelling stories with live interactive graphics and real-time CG, enhancing the delivery in many different aspects of broadcast, film and live production. disguise’s xR seeks to change the production process by allowing designers to create immersive experiences and advanced technical opportunities within film, broadcast, news, sports, and live events. The use of video displays in the space overcomes the challenges that green screens can present. The screens within the space only need to be as large as the performance area; virtual set extension places the actors in virtual environments much larger than the available studio environment, opening up worlds of opportunity. The goal of mixed reality within xR is to create more compelling broadcasting and a more engaged audience. xR combines camera tracking and real-time rendering, creating a virtual environment, which is not visible on a screen, but it is also visible live on set and the shot directly in-camera. By using high resolution LED screens, or projection surfaces in the space, xR allows actors to be absorbed into the virtual environment where they can see the entire set and even objects added into it, gifting directors the opportunity to capture raw emotion. This process gives directors and designers more control, and faster calibration workflows within real production environments. The environment xR creates leads to massive time and cost savings. The integration of disguise’s calibration features allows for calibration of the camera and lens in a matter of minutes, rather than potential days. Furthermore, the ability to pre-visualise camera shots, without having to build the stage first, enables better coordination between set and camera departments. There is also the added benefit of being able to create and iterate environments on the fly. Within broadcast, xR generates a seemingly limitless environment within a physically small space. In film, by relying less on green screen workflows, there is less duplication of work in post-production as the emphasis is on getting things right, the first time. Post-production can be focused on refining and enhancing what was captured on-camera, rather than beginning the creative process from scratch. The jump from script to screen is now something that can be visualised earlier on in the process, providing the filmmaker with infinite possibilities. xR also produces opportunities for collaboration, combining teams and technologies to drive a single artistic vision. The entire workflow gives designers and directors within this space faster and more intuitive control of the process gifting more predictable calibration workflow environments. disguise’s extended reality (xR) was shown at the 2019 National Association of Broadcasters conference in Las Vegas, where it won the highly coveted Product of the Year Award. To date, xR has been implemented as part of the creation of elaborate and incredible productions, ranging from sports broadcast to huge movie releases. These include: ITV Sport studio at the FIFA World Cup: disguise media servers plus Whitelight, a complete production solution specialist operating in a range of markets such as theatre, broadcast, concert touring, leisure, and trade, and also an official disguise certified solutions provider. White Light was approached by ITV to create a mixed reality sports studio including bespoke LED walls and camera tracking, combined with the seamless virtual set extensions displayed a variety of content including St. Basil’s Cathedral, shots from the matches, player statistics, and more, all able to be updated in real time. Pakistan Super League 2019: Studio One, a German based company who specialise in digital content creation, including CGI, motion design, projection mapping, and virtual and augmented reality, created a large scale, augmented reality project for the Pakistan Super League Cup Final opening ceremony. The Pakistan Super League is a short form cricket league, comprised of six teams. At the end of the season, the top four teams play in the Cup Final. The opening of the Pakistan Super League Cup Final, designed by Studio One, used several cameras all tracked using stYpe technology by RedSpy, created in Notch, then sequenced in disguise, finalised in camera view. The end result exhibited augmented set pieces, blending into reality; adding another exciting dimension to broadcast experience. AR, VR, and MR are the way of the future, and the capabilities are now being utilised in ways far beyond anyone’s initial blue sky thinking. disguise is paving the way with innovations like xR, providing creatives with the new essential toolkit in live production environments to generate an extraordinary immersive production experience within a real-time 3D workflow and stage simulation.