13: SOCIAL (01 Best use of Instagram)

InstantJams - Bacardi - Bacardi JPG
InstantJams - Bacardi - Bacardi MP4 1m:23s

InstantJams - Bacardi

InstantJams - Bacardi - Bacardi


Title of Entry: InstantJams
Brand: Bacardi
Product/Service: Bacardi
Client: Bacardi
Entrant Company: BBDO New York
Creative Agency: BBDO New York
Judging URL: http://bacardi-instantjams-entry.com/
Chief Creative Officer: David Lubars (BBDO Worldwide), Greg Hahn (BBDO New York)
Account Executive: Steven Panariello/ Josh Goodman/ Meghan Wood/ Nora Stanton (Account Team)
Date of Release: 2018-11-05
Creative Director: Danilo Boer/ Marcos Kotlhar (Executive Creative Directors)
Notes: With this project, we wanted to hack Instagram once again, this time using the PEEK AND POP feature and transforming this rarely used IG feature into something new and unexpected: a Beat Machine. All people had to do is to play any track on your phone, then go to @BacardiUsa Instagram handle and firmly press the pads to mix sounds onto the track. Each pad has a different sound effect for you to mix and create an amazing music experience.
Digital Producer: David Rolfe (Director of Broadcast Production)/ Sofia Handler (Executive Producer)/ Julia Millison (Music Producer)
Digital Strategist: Jessica Strode (Group Planning Director)/ Steve Panawek (Communications Planning Director)/ Jen Leung (Communications Planning Director)
Production Company: Lobo/ BBDO Studios
Art Director: Pedro Sampaio
Copywriter: Marc Park (Art Director Intern)
Other Credits: Billy Siegrist (Director of Photography)
Other Credits: Michael Gentile (Executive Producer)
Other Credits: Luke Butler/ Andre Rowe (Producer)
Other Credits: Alex Lubars (Editor/ Animator)
Other Credits: Matt Karas (Utility)
Other Credits: John Hubbell (Composer)
Other Credits: Human (Sound Design Company)
Other Credits: Mike Jurasits (Creative Lead and Sound Design)
Other Credits: Gareth Williams (Sound Designer)
Other Credits: James Dean Wells (Executive Producer)