13: SOCIAL (01 Best use of Instagram)

Live Moves - Bacardi - Bacardi JPG
Live Moves - Bacardi - Bacardi MP4 1m:51s

Live Moves - Bacardi

Live Moves - Bacardi - Bacardi


Title of Entry: Live Moves
Brand: Bacardi
Product/Service: Bacardi
Client: Bacardi
Entrant Company: BBDO New York
Creative Agency: BBDO New York
Judging URL: http://bacardi-livemoves-entry.com/
Chief Creative Officer: David Lubars (BBDO Worldwide), Greg Hahn (BBDO New York)
Account Executive: Steven Panariello/ Josh Goodman/ Meghan Wood/ Nora Stanton (Account Team)
Date of Release: 2018-06-30
Creative Director: Danilo Boer/ Marcos Kotlhar (Executive Creative Directors), Taylor Marsh/ Joao Unzer
Notes: “Live Moves” is the first music video directed in real time entirely by fans through Instagram Polls, and aired exclusively on the new IGTV. Featuring the World of Dance winning duo Les Twins and music by Grammy-nominated DJ A-Trak, this interactive music video and live dance event took place over nine hours throughout NYC, inviting millions of fans to act as the director by voting on locations, choreography, lighting, camera angles, color treatment, and more—all through their mobile devices.
Digital Producer: David Rolfe (Head of Integrated Production), Sofia Handler (Executive Producer), Andrew Osborne (Senior Producer), Julia Millison (Music Producer)
Production Company: BBDO Studios
Other Credits: Chris Cumming (Group Planning Director), Patrick Tomasiewicz (Communications Planning Director), Jen Leung (Group Communications Planning Director)
Other Credits: Noreen Masih (Senior Prohect Manager)
Other Credits: Malia James (Director)
Other Credits: Albert Salas (Director of Photography)
Other Credits: Andre Rowe Jr/ Luke Butler (Producer)
Other Credits: Carlos Flores (Editor/Colorist)
Other Credits: Jonathan Hsu (Line Producer)
Other Credits: Michael Gentile (Director of BBDO Studios)
Other Credits: “A-Trak & YehMe2 - Prayer Hands” (Music)
Other Credits: Les Twins (Choreography and Lead Talent)