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The E.V.A. Initiative - Volvo Cars
Volvo Cars

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The E.V.A. Initiative - Volvo Cars - Volvo Cars

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Title of Entry: The E.V.A. Initiative
Brand: Volvo Cars
Product/Service: Volvo Cars
Client: Volvo Cars
Entrant Company: Forsman & Bodenfors
Creative Agency: Forsman & Bodenfors
Art Director: Karl Risenfors, Leo Dahl, Adam Ulvegärde, Sophia Lindholm
Copywriter: Hampus Elfström, Simon Lublin, Jacob Nelson
Account Executive: Magnus Wretblad
Account Manager: Katarina Klofsten, Ewa Edlund
Production Company: New Land
Date of Release: 2019-03-20
Producer: Joel Rostmark
Director: Laerke Herthoni
Notes: Most cars are designed for the average-sized man and mainly tested on male crash test dummies. As a result, women are less safe and more likely to get injured in a car crash. In fact, they are 71% more likely to be injured and 17% more likely to die. But not when it comes to Volvo. They have gathered real-world data since the 1970s to learn what happens during a collision — regardless of size or gender. This has made Volvo cars equally safe for all people. So, we thought: what if we could use this data to make all cars safer for women? We collected all of Volvo’s safety research. And made it available to everyone in a digital library consisting of data from more than 43,000 collisions and 72,000 people. For the first time ever, anyone could download the research and learn how it has led to some of Volvo’s most innovative safety systems. To make the data more human, we gave the numbers a face and created a global campaign that showed how this injustice affects women in a personal and direct way. Countries reached: +71 Downloads from knowledge library: +11.000 Film views: +85 million +520 news outlets Earned media reach: +317 million Social media reach: +90 million Engagement: +3 million Social media impressions: +280 million
DOP: Rasmus Videbaek
Editor: Johan Söderberg
Sound Studio: Factory Studios
Sound Engineer: Jon Clarke / Audio Producer: Lucy Spong
VFX Company: Goodbye Kansas
Other Credits: Agency Producer: Lena Sellman
Other Credits: PR: Maja Bredberg, Bjarne Darwall
Other Credits: Planner: Trine Keller-Andreasen, Daniel Sjöstrand
Other Credits: Web Strategist: Peter Gaudiano
Other Credits: Artwork: Martin Joelsson, Ingrid Arnsand Jonsson
Other Credits: Media Agency: Mindshare
Other Credits: Grade: Framestore
Other Credits: CGI STILLS: Superstudios
Other Credits: Web Design: F&B Inhouse
Other Credits: Client: Louise Ahlström