10: BRANDED ENTERTAINMENT (01 Branded film/video/tv (fiction))

Pump It Up - Volvo Construction Equipment - Volvo Construction Equipment JPG
Pump It Up - Volvo Construction Equipment - Volvo Construction Equipment MP4 1m:33s

Pump It Up - Volvo Construction Equipment
Volvo Construction Equipment

Share:
Pump It Up - Volvo Construction Equipment - Volvo Construction Equipment

Shortlist

Title of Entry: Pump It Up
Brand: Volvo Construction Equipment
Product/Service: Volvo Construction Equipment
Client: Volvo Construction Equipment
Entrant Company: Forsman & Bodenfors
Creative Agency: Forsman & Bodenfors
Duration of Entry: 01:33
Art Director: Lars Elfman
Copywriter: Martin Ringqvist
Account Executive: Cilla Pegelow
Account Manager: Helena Lignell
Production Company: The Producers
Date of Release: 2018-10-24
Producer: Mats Wolgers
Director: Tompa & Rondo
Notes: Excavators are all about robustness, reliability and performance. And Volvo Construction Equipment offer a wide range of excavators that are able to handle any job-site and any application. However, half of the excavator buyers in the world are not aware that Volvo Construction Equipment offers excavators at all. We needed to raise awareness of the range of excavators and prove that they are the toughest in the business. The communication strategy for ”Pump It Up” is to tap in to pop culture and entertainment online. This is a piece of content designed to entertain as well as create curiosity for the brand and the range of excavators offered. This means that it must be very entertaining and sharable for a broader audience, but at the same time highly relevant for the core target group – buyers of excavators globally. • Over 50 million views online • Engagement rate 5,65 % • 700 articles globally
DOP: Eric Gautier
Editor: Gustav Öström/Talent Group
Sound Studio: Fredrik Sundberg/Plop
Post Production Company: Swiss
Other Credits: Designer: Christopher Ek
Other Credits: Creative assistant: Milly Björkman
Other Credits: Planner: Daniel Sjöstrand
Other Credits: PR Strategist: Bjarne Darwall
Other Credits: Platform and data strategist: Peter Gaudiano
Other Credits: Agency Producer, Film: Åsa Hammar
Other Credits: Music Supervisor: Johan Nordqvist
Other Credits: Talent: Dolph Lundgren appears courtesy of Karmax-910 sas
Other Credits: Media agency: Oath
Other Credits: PR agency: SE10