Audio Studio – The radio experiment - Audi A8 - Audi IMG
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Audio Studio – The radio experiment - Audi
Audi A8

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Audio Studio – The radio experiment - Audi - Audi A8

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Title of Entry: Audio Studio – The radio experiment
Brand: Audi
Product/Service: Audi A8
Client: Porsche Hungaria Kereskedelmi Kft.
Entrant Company: Café Communications Kft.
Creative Agency: Café Communications Kft.
Duration of Entry: 00:30
Production Company: Café Communications Kft.
Producer: Tamás Hutlassa
Creative Director: Gábor Szűcs, Dániel Csirke
Copywriter: Zsolt Lázár, Dániel Szász
Date of Release: 2018-08-13
Chief Creative Officer: Zoltán Simon
Notes: Audi A8’s claim is that it lets you concentrate on things that are important to you. Amongst other things, the engineers created such good sound isolation for this model, that it eliminates the outside noises. Or so they say. We put it to the real test, if it worked, it would be a perfect proof: we tested the car in real environment and recorded the radio commercial in the back seats of an Audi A8, in the morning traffic. We didn’t use any post audio effects, just a voice actor and a sound engineer meanwhile driving in the morning traffic for real to show the perfect sound insulation before and after letting the window down. https://youtu.be/Rc5T44S-NWk
Sound Studio: Post Edison
Sound Engineer: Tamás Bohács
Art Director: Sándor Sazbó
Other Credits: Brand Manager: Sándor Mátrabérci
Other Credits: Marketing Manager: Norbert Faragó
Other Credits: Dealer Marketing: Balázs Török
Other Credits: Head of Art: Bálint Monori
Other Credits: Account Director: Renáta Balogh
Other Credits: Senior Account Manager: Zsófia Véber
Other Credits: Production Manager: Nóra Beszta
Other Credits: Production Manager: Gábor May
Other Credits: Narrator: Máté Endrédi