20: BRAND TRANSFORMATION (Brand Transformation)

Protect the Peanut - Candy - M&M'S JPG
Protect the Peanut - Candy - M&M'S MP4 2m:15s

Protect the Peanut - M&M'S
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Protect the Peanut - M&M'S - Candy

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Title of Entry: Protect the Peanut
Brand: M&M'S
Product/Service: Candy
Client: Mars Snacking
Entrant Company: BBDO Chicago
Entrant Company Country: United States
Creative Team: Chief Creative Officer: Josh Gross
Executive Creative Director: Jonathan Fussell
Executive Creative Director: Robin Laurens
Creative Director: Gabriel Barrea
Creative Director: Ze Baldin
Other Credits: Mars, Chief Brand Officer: Rankin Carroll
Mars, VP, Brand & Content: Fabio Ruffet
Mars, Global Director Brand PR & Earned Influence: Callie Noakes
Mars, Manager, Brand & Content: Leah Waterfield

Global Chief Client Experience Officer: Daale Carter
Chief Executive Officer: Jennifer Neumann
Chief Strategy Officer: Larry Gies
Chief Strategy Officer: Landi Day
Group Business Diretor: Jeremy Kanefsky
Business Director: Avery Sykes
Sr Project Manager: Tracey Schomer
Communications Strategy Director: Pete Herrnreiter
Executive Producer: Lily McNamara
Producer: Grace McGreevy
Business Affairs Manager: Vanessa Vazquez

Director: Sunny Sixteen
Nobodys, Managing Director: Gabe Reiter
Nobodys, Producer: Misty Arnold

Omnicom Production, Head of Studio: Mitch Monzon
Omnicom Production, Editor: Steve Immer
Omnicom Production, Colorist: Caleb Hill
Omnicom Production, Audio Engineer: David Axelbaum
Omnicom Production, Post Producer: Beah Travis

LOBO, Creative Director: Matteus de Paula Santos
LOBO, Managing Director: Luis Ribeiro
LOBO, Executive Producer: Su Constantine
LOBO, Head of Production: Marcelo Barbosa
LOBO, Head of Post Production: Eduardo Silva
LOBO, Producer: Paula Nobre
LOBO, Post-Production Coordinator: Rosangela Gomes
LOBO, Post Production Coordinator Asst: Nathaly Lopes
LOBO, Post-Production Producer: Vicente Da Paz
LOBO, CG Supervisor: Alceu Baptistão
LOBO, Modeling: Tiago Mesquita
LOBO, Rigging: Rafael Dias
LOBO, CG Animation: Camila Fazolin
LOBO, Lighting & Render: Mau Pirillo
LOBO, Motion Graphics Artist: Paulo Quinhone
LOBO, Compisiting Artist: Diego Girondi
LOBO, Research: Raphael Amário
LOBO, Research: Karin Cristina
LOBO, Research: Rodger Marmo
LOBO, Ingest & Conform Deliver: Isabela Balbo
LOBO, Ingest & Conform Deliver: Marco Tavares
LOBO, Ingest & Conform Deliver: Fábio Augusto
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