12: DESIGN (01 Corporate/Brand Identity)

ZDFneo Redesign - ZDFneo - ZDFneo JPG
ZDFneo Redesign - ZDFneo - ZDFneo MP4 2m:58s

ZDFneo Redesign - ZDFneo

ZDFneo Redesign - ZDFneo - ZDFneo


Title of Entry: ZDFneo Redesign
Brand: ZDFneo
Product/Service: ZDFneo
Client: ZDF
Entrant Company: ZDF
Creative Agency: FEEDMEE Design GmbH
Creative Director: Anton Riedel
Art Director: Julia David, Jörn Westhoff
Designer: Axel Hamacher, Frank Schmidt, Lukas Schemm, Christoph Große Hovest
Copywriter: Anja Erhardt
Account Manager: Laura Giersdorf, Jennifer Feist
Date of Release: 2017-10-01
Notes: A new logo, 3 brand new fonts, 3 bold colours and a set of graphic templates are the base of our new design. The design can be applied across all media to give the brand a consistent and distinctive look.
Typography: Guido Schneider
Other Credits: Thomas Grimm, Head of Marketing (ZDF)
Other Credits: Norbert Menkel, Project Manager (ZDF)