The Break Machine - Pure Leaf
Pure Leaf Iced Tea

Finalist

Title of Entry:	The Break Machine
Brand:	Pure Leaf
Product/Service:	Pure Leaf Iced Tea
Client:	Pure Leaf
Entrant Company:	Edelman
Entrant Company Country:	USA
Creative Team:	Global CCO, Edelman: Judy John Vice President, PepsiCo: Zach Harris Senior Marketing Director, Unilever: Mimi Su Senior Marketing Director, Unilever: Sarah Hammer Brand Manager, Unilever: Rachel Fried Marketing Director, Unilever: Brad Mawhee Production Specialist, PepsiCo: Lauren Renz Communications Director, PepsiCo: Rena Daum Brand Communications, PepsiCo: Ariana Hanson Design Director, PepsiCo: Jenny Tran Design Manager, PepsiCo: Jenna Wardner EVP, Executive Creative Director, Edelman: Jesse Suchmann Creative Director, Edelman: Allyson Paisley Executive Vice President, Strategy Director, Edelman: Katie Lowman Vice President Strategy Director, Edelman: Larissa Chen Senior Producer, Edelman: Gina LoPinto Executive Vice President, Edelman: Jocelyn Oliva Senior Vice President, Edelman: Samantha DelVecchio Senior Vice President, Edelman: Mallory Zuckerman Senior Vice President, Edelman: Amy Lindquist Senior Media Supervisor, Edelman: Keely Bennett Morgan Senior Vice President, Edelman: Livia Dayan Vice President, Edelman: Kim Nguyen Senior Project Manager, Edelman: Lydia Patel Social Strategist, Edelman: Maria Theo Senior Social Manager, Edelman: Melis Tuman Executive Producer, Track Marketing Group: Jake Loonan Director, Track Marketing Group: Tessa Greenberg Editor, Track Marketing Group: Glenn Conte