5: SOCIAL & INFLUENCER (Influencer Campaigns)

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The Realest Celebrity Collab in the History of Celebrity Collabs - Oreo
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The Realest Celebrity Collab in the History of Celebrity Collabs - Oreo - Oreo

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Title of Entry: The Realest Celebrity Collab in the History of Celebrity Collabs
Brand: Oreo
Product/Service: Oreo
Client: Mondelez International
Entrant Company: Dentsu Creative New York
Entrant Company Country: United States
Other Credits: Mondelez International / OREO Client Team
Chief Marketing Officer: Martin Renaud
VP, Marketing: Michelle Deignan
Senior Director of Marketing: Joe Pellingra
Senior Brand Manager: Nicole Fischer
Senior Associate Brand Manager: Caroline Suppiger
Senior Manager, Consumer Data: Hamish Stacy
Mondelez Corporate & Government Affairs / PR Client Team
VP Corporate & Government Affairs, North America: Alexandra Lazorchak
Director, Corporate & Government Affairs, U.S.: Jane Corcoran
Manager, Corporate & Government Affairs, U.S.: Sylvie Russo
Corporate & Government Affairs, U.S.: Antonia DeBeBianchi
Dentsu Creative U.S.
Chief Creative Officer: Julie Scelzo
Executive Creative Director: Andres Arlia
Group Creative Director: Eric Dennis
Group Creative Director: Mike Cuthell
Associate Creative Director: Victoria Lee
Associate Creative Director: Reed Wilson
Director, Project Management: Rich Callaghan
SVP Group Director, Client Leadership: Josh Safran
Senior Director, Client Leadership: James McCawley
Account Executive, Client Leadership: Allison Lawrence
Group Director, Integrated Strategy: Nicolas Pilaprat
Director of Integrated Strategy: Brianne Johnson
Senior Strategist, Social Marketing: Gianna Barone
Associate Content Director: Lorena Pedetti
London Alley
Director: Chris Villa
Director of Photography: Trent Opaloch
Executive Producer: Matthew Kauth
Line Producer: Holly Harding
Publicis Production
Executive Producer: Steve Intrabartola
Senior Producer: Alex DerHohannesian
SVP, Group Director, Regional Client Lead: Pamela Serp
Director, Production Planning: Lexi deVogelaere
VP, Director, Business Affairs: Kelly Ventrelli
Harbor
Editor: Alex Morrison
Executive Producer, Audio: Lauren Boyle
Creative Director, Sr Mixer: Steve Perski
Senior VFX Producer: Lauren Gray
Creative Director: Kyle Cody
3D VFX Supervisor: Justin Kurtz
Supervising Colorist: Andrea Leigh Chlebak
Senior Colorist: Oisin O’Driscoll
Universal Music Group
Musician: Post Malone
VP, Brand Partnerships: Randy Freeman
Executive VP, Brands & Ventures: Kerri Macker
Director, Brand Partnerships: Shoshana Gorelick
Director, Global Brand Partnerships: Lucy Humphreys
Weber Shandwick
NA CEO & Global President: Jim O’Leary
Senior Vice President: Jenna Glynn
Account Director, Client Experience: Lilyan Tay
Vice President, Client Experience: Stephanie Perry
VaynerMedia
CEO: Gary Vaynerchuk
Senior Media Director: Roger Knight
Associate Director, Media Planning: Bre Morris
Associate Director, Media Planning: Kyle Wenning
Director, Media Planning: Yesha Shah
Senior Associate, Media Planning: Caroline Gerla
Goodness Inc.
Growth Manager: Drew Hyland
Strategy Director: Ethan Martin
Spark Foundry
Director, Content: Jaclyn Cheri
VP, Content: Allison Zilbershatz
Merkle
Account Director: Marjorie Holmes
Account Manager: Valerie Keach
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