27: THE 'WISH WE’D THOUGHT OF THAT' AWARD (The 'Wish we’d thought of that' Award)

Expected Jinx - Xbox - Xbox JPG
Expected Jinx - Xbox - Xbox JPG
Expected Jinx - Xbox - Xbox JPG
Expected Jinx - Xbox - Xbox JPG
Expected Jinx - Xbox - Xbox MP4 2m:12s

Expected Jinx - Xbox
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Expected Jinx - Xbox - Xbox

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Title of Entry: Expected Jinx
Brand: Xbox
Product/Service: Xbox
Client: Microsoft
Entrant Company: Edelman
Entrant Company Country: UK
Creative Team: Global CCO, Judy John, Edelman
Global Creative Partner, Anthony Chelvanathan, Edelman
International CCO, Kate Stanners, Edelman
Global ECD, Jamie George Cordwell, Edelman
Associate Creative Director, Daniel Douglas, Edelman
Creative Content Manager, Greg Fairburn, Edelman
Associate Creative Director, Albert Botelho, Edelman
VP Creative Director, Svetlana Popova, Edelman
VP Creative Director, Mike Lo Nam, Edelman
VP Creative Director, Natee Likitsuwankool, Edelman
Freelance Writer, Steve Persico
Freelance Writer, Jamie Warburton
Other Credits: Senior Director Head of Integrated Marketing, James Donovan, Edelman
Associate Client Director, Joe Eddy, Edelman
Senior Account Manager, Sam Mallin, Edelman
Client Director, Amy Woodhouse, Edelman
Account Director, James Foggin, Edelman
Media Strategist, Jack Hancock, Edelman
Strategy Director, Will Butterworth, Edelman
Commercial Manager, Ben Jermy, Opta
Director of Analytics, Jonny Whitmore, Opta
Account Manager, Annika Teska, EngageCraft
Senior Client Manager, Ricch Emmanuel, Copa90
Managing Editor, Edward Groves, Copa90
Producer, Lauren Gibbs, Copa90
Senior Client Partner, Huw Barnett, Copa90
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