Phones Are Good - Three UK - Three JPG
Phones Are Good - Three UK - Three MOV 2m:33s

Phones Are Good - Three
Three UK

Phones Are Good - Three - Three UK


Title of Entry: Phones Are Good
Brand: Three
Product/Service: Three UK
Client: Three
Entrant Company: Wieden+Kennedy London
Creative Agency: Wieden+Kennedy London
Duration of Entry: 02:33
Chief Creative Officer: Iain Tait, Tony Davidson
Creative Director: Hollie Walker
Art Director: Tom Bender
Copywriter: Tom Corcoran
Account Manager: Lara Wahab
Production Company: Friend London
Date of Release: 2018-10-17
Producer: Jon Adams
Director: Ian Pons Jewell
Notes: Three didn’t come to enough people’s minds when choosing a network. We needed to change this. But unlike our competitors, we couldn’t rely on a massive media budget. We had to do something worthy of people’s attention and give them a reason to love us. We noticed that phones have been getting a hard time. The same fear mongers who said television will turn our eyes square were predicting that phones will ruin our sex lives, halve our IQs, and generally bring about society’s demise. In a beautiful twist of irony these idiots were complaining on Twitter. So when nobody else dared to, we took on the haters, because if it weren’t for your mobile how would you find love lounging on the sofa? Buy new shoes while sitting on the toilet? Or get a chicken cooked, seasoned, garnished and delivered to your door at the drop of a thumb? Our competitors were way too scared to have a point of view. We were not. We were willing to stick our neck out, bring some balance to the debate and say that, all in all, #PhonesAreGood ;) The launch film, directed by Ian Pons Jewell and produced by Friend, tackles the idea that “phones are bad” by time travelling through Phone History and showing how much better things would have been if phones had been available - from starving cavemen ordering Deliveroo to Henry VIII’s wives eluding execution thanks to Tinder. #PhonesAreGood quickly became a topic of conversation on social and in the media, earning Three a disproportionate amount of attention. Most importantly, it has paved the way for a positive uplift in brand consideration.
DOP: Mauro Chiarello
Editing Company: Cut & Run
Editor: Ben Campbell
Sound Studio: 750mph
Sound Engineer: Sam Ashwell, Jake Ashwel
VFX Company: Time Based Arts
Music Company: Mr. Pape
Other Credits: Account Director - Lauren Ivory
Other Credits: Group Account Director - Paulo Salomao
Other Credits: Executive Producer - Luke Jacobs
Other Credits: Strategy Director - Andy Wright
Other Credits: Strategist - Rachel Hamburger
Other Credits: Comms Planner - Lee Ramsay
Other Credits: TV Producer - Richard Adkins
Other Credits: TV Production Assistant - Aran Patterson
Other Credits: Senior Business Affairs Manager - Alex Coomer
Other Credits: Production Designer - Mark Connell