6: AMBIENT & EXPERIENTIAL (01 APPAREL)

BLACKOUT TRACK - Running Shoes - Gel-Kayno 25 Running Shoe JPG
BLACKOUT TRACK - Running Shoes - Gel-Kayno 25 Running Shoe MP4 2m:01s

BLACKOUT TRACK - Gel-Kayno 25 Running Shoe
Running Shoes

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BLACKOUT TRACK - Gel-Kayno 25 Running Shoe - Running Shoes

Shortlist

Title of Entry: BLACKOUT TRACK
Brand: Gel-Kayno 25 Running Shoe
Product/Service: Running Shoes
Client: ASICS
Entrant Company: Edelman
Creative Agency: Edelman
Duration of Entry: 02:01
Chief Creative Officer: Mattias Ronge, Stefan Ronge
Creative Director: Jamie Cordwell
Art Director: Frazer Howie (film) Denesh Agnihotri (experience)
Copywriter: Anuj Shah
Production Company: Unit9
Date of Release: 2018-06-04
Producer: Harry Starkey-Midha (film) James Murray, Ulla Winkler, Jade Alexander (experience)
Director: Greg & Jacob (film) Sean Puen (experience)
Notes: Please watch the case study film provided with the submission. A design deck is also available on request.
DOP: Greg & Jacob
Other Credits: Production Manager: Natalie Steiner
Other Credits: Sound Designer: Simon Little