Dream shopper - Retail - Lidl Sweden IMG
Dream shopper - Retail - Lidl Sweden MP4 1m:00s

Dream shopper - Lidl Sweden
Retail

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Dream shopper - Lidl Sweden - Retail

Shortlist

Title of Entry: Dream shopper
Brand: Lidl Sweden
Product/Service: Retail
Client: Lidl Sweden
Entrant Company: Volt
Creative Agency: Volt
Duration of Entry: 01:00
Craft Leader(s): Volt
Art Director: Christian Jörgensen
Copywriter: Johan Sundberg
Account Executive: Sandra Bergman
Account Manager: Jonna Liljendahl
Production Company: Bacon
Date of Release: 2019-05-02
Producer: Magnus Åkerstedt
Director: Tomas Jonsgården
Notes: Most people in Sweden look at Lidl as a bit of an odd bird. And rightfully so. In comparison with their Swedish counterparts ICA and COOP Lidl stands out like a pair of lederhosen with an own set of quality brands, a surprisingly wide (and sometimes even funny) range of products, and a price level that puts everybody else to shame. All of this lays the foundation for the new communication concept that underlines that Lidl is not like everybody else – and that this is the main reason for customers to choose them. In short, the concept is about letting Lidl be all-out Lidl. A stance captured in the new conceptual pay-off: “Allt annat är olidligt”.
DOP: Henrik Stenberg
Editor: Gregers Dohn
Sound Studio: Chimney
Sound Engineer: Martin Mighetto
VFX Company: Chimney
Post Production Company: Tint Post
Other Credits: Strategist - Henrik Stampe
Other Credits: planner - Erica Knutsson Thelin
Other Credits: Agency Producer - Fabian Mannheimer
Other Credits: Aerial Cinematography - Aircam
Other Credits: Stylist - Johanna Borggren
Other Credits: Production Designer - Henrik Stenberg