10: BRANDED ENTERTAINMENT (02 Branded film/video/tv (factual))

Featuring Alexa - Too Many T's - Too Many T's JPG
Featuring Alexa - Too Many T's - Too Many T's MP4 4m:05s
Featuring Alexa - Too Many T's - Too Many T's MP4 1m:59s

Featuring Alexa - Too Many T's
Too Many T's

Featuring Alexa - Too Many T's - Too Many T's


Title of Entry: Featuring Alexa
Brand: Too Many T's
Product/Service: Too Many T's
Client: Too Many T's
Duration of Entry: 04:05
Judging URL: http://thisisforthejury.com/featuringalexa_en
Chief Creative Officer: Alexander Schill
Creative Director: Lorenz Langgartner, Franz Röppischer
Art Director: Saurabh Kakade, Pedro Gropo
Production Company: tbd
Date of Release: 2018-03-19
Producer: Savage Henry, DJ / Producer
Director: Robin Karow
Notes: Too Many T’s are an independent DIY Hip Hop crew from South London, known for their lyrical skills, creative music videos and live performances. They wanted to make the next step towards a bigger global audience in 2018. On a major label, a common way to reach a bigger audience is by “featuring”: inviting an already famous guest artist on a track. TMT’s don’t have these connections, still they managed to get a feature by one of the most famous voices worldwide: Alexa, AI voice assistant by Amazon, present in 100+ million homes worldwide. Featuring Alexa is the world’s first song in collaboration with the voice of an AI. This allows TMT’s to perform live anywhere, anytime. The Result: 83m contacts, generating $25m in free media. 12m combined views on YouTube, Facebook and Instagram. 1.6m interactions with Alexa in 37 countries. 127% more plays, 35% more followers on Amazon Music.
DOP: Christoph Werner
Editor: Marie Kobylka
Other Credits: Ross Standaloft & Leon Rhymes, Too Many T's Musicians