2: DIGITAL (18 MEDIA)

Say it with Sky - Sky - Sky JPG
Say it with Sky - Sky - Sky MOV 2m:00s

Say it with Sky - Sky
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Say it with Sky - Sky - Sky

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Title of Entry: Say it with Sky
Brand: Sky
Product/Service: Sky
Client: Sky Deutschland Fernsehen GmbH & Co. KG
Entrant Company: SERVICEPLAN GERMANY / PLAN.NET GERMANY
Creative Agency: SERVICEPLAN GERMANY / PLAN.NET GERMANY
Judging URL: http://sayitwithsky-jury.de/
Chief Creative Officer: Alexander Schill
Account Manager: Lisa Roßmüller
Date of Release: 2018-02-12
Creative Director: Matthias Harbeck, Till Hohmann
Notes: Being in love is great. But saying it can be difficult. For Valentine’s Day we created a website that generated personal love messages from Hollywood film snippets – and even made suggestions for more creative messages. We developed an AI tool that extracted the dialogue from 845 romantic movies and matched them with the individual love message entered on the website. This way, it edited romantic personal valentine’s clips together – with a special Sky Valentine’s offer. Over 125,000 Valentine’s clips were shared and viewed across the world, increasing subscriptions by 165% – turning the day of love into big love for Sky.
Production Company: hmmh
Art Director: Franziska Ströhle, Julius Emde
Copywriter: Dr. Sebastian Wolf, Max Sellers
Other Credits: Sandra Loibl, ECD
Other Credits: Florian Strauss, Managing Director
Other Credits: Franz Röppischer & Lorenz Langgartner, Creative Innovation Director
Other Credits: Florian Lanzinger & Julia Girschikofsky, Creative Intern
Other Credits: Hendrik Sommerfeld, Editor
Other Credits: Andreas Precht, Future Commerce Evangelist
Other Credits: Heino Niemann, Head of Systemadministration
Other Credits: Cornelius Brümmer, Software Architect
Other Credits: Gerrit Menzel, Solution Architect
Other Credits: Stephan Daburger, Head of Final Art