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Featuring Alexa - Too Many T's - Too Many T's

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Title of Entry: Featuring Alexa
Brand: Too Many T's
Product/Service: Too Many T's
Client: Too Many T's
Entrant Company: SERVICEPLAN GERMANY / PLAN.NET GERMANY
Creative Agency: SERVICEPLAN GERMANY / PLAN.NET GERMANY
Judging URL: http://thisisforthejury.com/featuringalexa_en
Chief Creative Officer: Alexander Schill
Date of Release: 2018-03-19
Creative Director: Lorenz Langgartner, Franz Röppischer
Notes: Too Many T’s are an independent DIY Hip Hop crew from South London, known for their lyrical skills, creative music videos and live performances. They wanted to make the next step towards a bigger global audience in 2018. On a major label, a common way to reach a bigger audience is by “featuring”: inviting an already famous guest artist on a track. TMT’s don’t have these connections, still they managed to get a feature by one of the most famous voices worldwide: Alexa, AI voice assistant by Amazon, present in 100+ million homes worldwide. Featuring Alexa is the world’s first song in collaboration with the voice of an AI. This allows TMT’s to perform live anywhere, anytime. The Result: 83m contacts, generating $25m in free media. 12m combined views on YouTube, Facebook and Instagram. 1.6m interactions with Alexa in 37 countries. 127% more plays, 35% more followers on Amazon Music.
Art Director: Saurabh Kakade, Pedro Gropo
Other Credits: Standaloft & Leon Rhymes, Too Many T's Musicians
Other Credits: Henan Wensink, Music Supervisor
Other Credits: Robin Karow, Director
Other Credits: Christoph Werner, DOP
Other Credits: Marie Kobylka, Editor
Other Credits: Savage Henry, DJ / Producer