13: SOCIAL (10 Best use of Real Time Advertising)

McBanksy - French Fries/Brand - McDonald's Austria JPG

McBanksy - McDonald's Austria
French Fries/Brand

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McBanksy - McDonald's Austria - French Fries/Brand

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Title of Entry: McBanksy
Brand: McDonald's Austria
Product/Service: French Fries/Brand
Client: McDonald's Austria
Entrant Company: DDB Wien
Creative Agency: DDB Wien
Judging URL: https://www.facebook.com/ddbwien/photos/a.498013523625362/1976205459139487/?type=3&theater
Chief Creative Officer: Thomas Tatzl, Andreas Spielvogel
Date of Release: 2018-10-08
Creative Director: Thomas Tatzl, Andreas Spielvogel
Notes: The work was already awarded a L├╝rzer's Grand Prix The posting was published the day right after the world famous shredding of Banksy's "Girl with a Balloon" at Sothebys.
Digital Strategist: Daniel Stieber
Art Director: Babette Brunner