The Tradition - PlayStation
Games Console

Shortlist

Title of Entry:	The Tradition
Brand:	PlayStation
Product/Service:	Games Console
Client:	Sony Interactive Entertainment UK
Entrant Company:	Sony Interactive Entertainment UK, Diva Agency & EssenceMediacom
Entrant Company Country:	United Kingdom
Creative Team:	Sony Interactive Entertainment UK Director, Marketing: Tom Whitaker Sr Manager, Brand Marketing: Jon Edwards Creative Agency - Diva Agency Client Services Director: Libby Walker Art Director: Mike Peers Account Director: Sam Hibbert Designer: Sophie Bruce
Other Credits:	Sony Interactive Entertainment Global SVP, Global Marketing: Eric Lempel VP, Brand Marketing: Isabelle Tomatis Director, Brand Marketing: Adam Grant Sr Manager, Brand Marketing: Dianne Segovia EssenceMediacom - Media Senior Associate Director: Aisha Addison Director: Hannah Cooper Account Manager: Alex Ravinranath