2: DIGITAL (20 PUBLIC & SOCIAL)

BiP Pet Sticker - BiP - BiP JPG
BiP Pet Sticker - BiP - BiP MP4 1m:24s

BiP Pet Sticker - BiP
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BiP Pet Sticker - BiP - BiP

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Title of Entry: BiP Pet Sticker
Brand: BiP
Product/Service: BiP
Client: Turkcell
Entrant Company: Rafineri
Creative Agency: Rafineri
Judging URL: https://youtu.be/haDecWRQ5qQ
Chief Creative Officer: Emre Kaplan
Account Executive: Sırma Er, Edvina Gulzari, Yasemin Kulein, Beril Girbalar
Account Manager: Ekin Kutevu
Date of Release: 2018-08-01
Creative Director: Ali Sener
Notes: Turkcell's mobile application BiP is a worldwide communication platform. You can send texts, photos, videos and share locations over the internet. There are also channels in the application that you can follow. For this project we created a channel named “BiP Pet Stickers”. We designed a project to attract attention to animal shelters. Shelters are filled with stray pets waiting to be adapted by their new families. But we knew that people were more inclined to ‘buy’ pets than adapting them because special breeds. We realized that there were people considering buying because of the lack of information of the animals in the shelters. Messaging and communication platform BiP had an opportunity to inform people better and raise the awareness on the issue. In the messaging part of the BiP, most used stickers were the animal stickers. So we decided to use these in a different way. We took pictures of our little friends, which were in the shelters. We designed stickers with those pictures and added their information. In this way, users can easily get information about the pet and they can adopt them quickly.
Art Director: Koray Doyran, Aytac Sahin, Sinan Kutluay
Copywriter: Gokhan Ozdemir, Eray Cankir, Taygun Tasci, Sezercankeles