14: CRAFT (18 Music (original & licensed))

Ode to the Future - Always Curious - Merck KGaA, Darmstadt, Germany JPG
Ode to the Future - Always Curious - Merck KGaA, Darmstadt, Germany MP4 2m:49s

Ode to the Future - Merck KGaA, Darmstadt, Germany
Always Curious

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Ode to the Future - Merck KGaA, Darmstadt, Germany - Always Curious

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Title of Entry: Ode to the Future
Brand: Merck KGaA, Darmstadt, Germany
Product/Service: Always Curious
Client: Merck KGaA, Darmstadt, Germany
Entrant Company: fischerAppelt AG
Creative Agency: Fork Unstable Media GmbH
Duration of Entry: 02:49
Creative Director: Paul Taggart
Art Director: Ciaran Beale
Copywriter: Laura Zabel
Account Manager: Carl-Jochen Reinhardt
Production Company: RadicalMedia
Date of Release: 2018-06-14
Producer: Elliott Tagg
Director: Jonas Hegi
Notes: To mark its 350th anniversary science and technology company, Merck teamed up with acclaimed artist, Mira Calix and six unborn babies to create a film, which tells the story of a unique musical experiment. Using ultrasound to scan the movements of each fetus, a sonification specialist turned the resulting data into audio frequencies – forming the basis for Calix’s musical interpretation and accompanying art installation. Documenting what’s possible when curious minds from different fields collaborate, the ode plays soundtrack to a film that inspired online business-to-business audiences to explore and share ideas for the future of science and technology.
DOP: Nico Niermann, Tom Elliott
Editor: Jack Singer
Sound Studio: Daniel Pioro
Sound Engineer: Chris Banks, Michal Kuligowski