14: CRAFT (01 Outstanding Art Direction (print))

Killer Cows - Non-Profit - Peta Deutschland e.V. JPG
Killer Cows - Non-Profit - Peta Deutschland e.V. JPG
Killer Cows - Non-Profit - Peta Deutschland e.V. JPG

Killer Cows - Peta Deutschland e.V.
Non-Profit

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Killer Cows - Peta Deutschland e.V. - Non-Profit

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Title of Entry: Killer Cows
Brand: Peta Deutschland e.V.
Product/Service: Non-Profit
Client: Peta Deutschland e.V.
Entrant Company: fischerAppelt AG
Creative Agency: fischerAppelt AG & Illusion CGI Studio
Creative Director: David Morales, Philip Bolland
Art Director: Claudia Kuprat
Copywriter: Dorothee Goetz, Jonas Bartelworth
Date of Release: 2019-01-31
Illustrator: Illusion, Bangkok
Notes: Under the motto „Eating meat kills more animals than you think” we created an awareness campaign, completely composed of CGI, that sends a strong signal against the deforestation of rainforests. The central motif of the campaign are the Killer Cows, that symbolize the global context of deforestation and point out its dramatic consequences. One of the main reasons for clearing large forest areas is the cultivation of fodder concentrates. The food obtained in the rainforest is exported all over the world and then fed to farm animal husbandry. Therefore the habitat of innumerable animals is destroyed.
Photographer: Illusion, Bangkok
Other Credits: Managing Director: Johannes Buzasi