Merry Stress Free Christmas - Retail - Clas Ohlson JPG
Merry Stress Free Christmas - Retail - Clas Ohlson MP4 1m:30s

Merry Stress Free Christmas - Clas Ohlson

Merry Stress Free Christmas - Clas Ohlson - Retail


Title of Entry: Merry Stress Free Christmas
Brand: Clas Ohlson
Product/Service: Retail
Client: Clas Ohlson
Entrant Company: King
Creative Agency: King
Duration of Entry: 01:30
Chief Creative Officer: Frank Hollingworth
Creative Director: Christoffer Dymling
Art Director: Jesper Stein, Linnéa Gardefjord
Copywriter: Christoffer Dymling
Account Executive: Pernilla Berg
Account Manager: Åsa Slättegård
Production Company: Indio
Date of Release: 2018-11-19
Producer: Jimmy Wåhlin
Director: Adam Berg
Notes: Clas Ohlson want to change the way they are perceived. They want to lead their market by building emotional connections to their customers instead of boosting a price war against their competitors. This campaign was a part of that strategy. To stand out during Christmas we decided to take on a not so holly jolly, but highly relatable theme, the Christmas stress. To balance out the negativity of the theme we needed to add humor and warmth. We took the well-known Christmas classic “Have yourself a merry little Christmas” and rewrote it to “Have yourself a merry stress free Christmas”. The song was performed by different Christmas decorations who came alive acting as a voice of reason. Begin us humans to stress less.
DOP: Benoit Soler
VFX Company: Swiss
Music Company: Music Super Circus
Post Production Company: Swiss
Other Credits: Planners: Casper Broomé, Michaela Wehtje
Other Credits: Senior Planner: Per Wilson
Other Credits: Account Supervisor: Sunit Mehrotra
Other Credits: Graphic Designer: Calle Cassel
Other Credits: Agency Producer: Always Frank
Other Credits: Executive Producer: Johan Lindström
Other Credits: Group Head of Marketing, Merchandising, and Brand: Jeff Jackett