#metoo - Children´s rights organization - Childhood JPG

#metoo - Childhood
Children´s rights organization

#metoo - Childhood - Children´s rights organization


Title of Entry: #metoo
Brand: Childhood
Product/Service: Children´s rights organization
Client: Childhood
Entrant Company: King
Creative Agency: King
Creative Director: Frank Hollingworth
Art Director: Linnéa Gardefjord
Copywriter: Hedvig Hagwall Bruckner
Account Executive: Pernilla Berg
Account Manager: Lena Ivarsson
Date of Release: 2018-07-10
Notes: The Metoo-movement have made enormous changes in attitudes when it comes to sexual harassment and violence in workplaces and other areas. But sexual abuse is unfortunately not only a part of adult and working life. In Sweden, it is estimated that one in five children is a victim of sexual abuse. It happens in homes, preschools and schools, yet very little is said about the vulnerable position of children. To raise the question we used the enormously spread #metoo – but written by a child. We need to break the silence about this too.
Other Credits: Account Supervisor: Sunit Mehrotra
Other Credits: Advertiser's Supervisor: Paula Guillet de Monthoux
Other Credits: Interns: Jack Strömer, Simon Magnusson
Other Credits: Art work: Crosby