12: DESIGN (01 Corporate/Brand Identity)

Gotlands Bryggeri - Brand redesign - Gotlands Bryggeri - Craft beer brewery - Gotlands Bryggeri JPG
Gotlands Bryggeri - Brand redesign - Gotlands Bryggeri - Craft beer brewery - Gotlands Bryggeri JPG
Gotlands Bryggeri - Brand redesign - Gotlands Bryggeri - Craft beer brewery - Gotlands Bryggeri JPG
Gotlands Bryggeri - Brand redesign - Gotlands Bryggeri - Craft beer brewery - Gotlands Bryggeri JPG
Gotlands Bryggeri - Brand redesign - Gotlands Bryggeri - Craft beer brewery - Gotlands Bryggeri JPG
Gotlands Bryggeri - Brand redesign - Gotlands Bryggeri - Craft beer brewery - Gotlands Bryggeri JPG

Gotlands Bryggeri - Brand redesign - Gotlands Bryggeri
Gotlands Bryggeri - Craft beer brewery

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Gotlands Bryggeri - Brand redesign - Gotlands Bryggeri - Gotlands Bryggeri - Craft beer brewery

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Title of Entry: Gotlands Bryggeri - Brand redesign
Brand: Gotlands Bryggeri
Product/Service: Gotlands Bryggeri - Craft beer brewery
Client: Spendrups Bryggeri / Gotlands Bryggeri
Entrant Company: Neumeister Strategic Design
Creative Agency: Neumeister Strategic Design
Creative Director: Mattias Lindstedt
Designer: Nils Lilja
Account Manager: Anna Stenmark
Date of Release: 2018-03-15
Illustrator: Siri Carlén
Notes: The Gotlands Bryggeri brand identity had become dated, too diverse and unclear. The new visual expression conveys a sense of order and ease. The identity is designed with a simplicity in mind that clearly communicates the craft and expertise associated with a high quality product. We wanted to communicate and take advantage of the brewery's idyllic setting within the city of Visby located on the picturesque island of Gotland, Sweden. The inspiration for the main graphic components can be found right across the street from the brewery - the gothic archways of the old Drotten ruin. The design now better matches the premium position and the taste experience that consumers are looking for from Gotlands Bryggeri. In short, we created a serious and unique "Gotlandic Style" that does not have to shout for attention.
Other Credits: Nico Paredes - Final Art