5: SOCIAL & INFLUENCER (Social Campaign (integrated use of 2 or more of above))

Minecraft Shape your world Creator campaign - the Minecraft-game - Minecraft JPG
Minecraft Shape your world Creator campaign - the Minecraft-game - Minecraft MP4 1m:15s

Minecraft Shape your world Creator campaign - Minecraft
the Minecraft-game

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Minecraft Shape your world Creator campaign - Minecraft - the Minecraft-game

Shortlist

Title of Entry: Minecraft Shape your world Creator campaign
Brand: Minecraft
Product/Service: the Minecraft-game
Client: Minecraft/Mojang
Entrant Company: Kurppa Hosk
Entrant Company Country: Sweden
Creative Team: Client Director: Martin Stenberg
Account Director: Alexandra Ekström Madrid
Creative Director: Herman Vieweg
Producer: Rim Boujemaa
Art Director: Felix Sarwe
Art Director: Nils Westgårdh
Copywriter: Gustav Lindberg
Copywriter: Oscar Bäckström
Motion Designer: Tobias Wallin
Head of Influencer marketing & Influencer strategy: Karolina Hyllner
Influencer marketing expert: Aspasia Chrysopoulou
Influencer advisor: Katja Feldéus
Other Credits: Global head of social media & influencer: Sean Flanery, Mojang Studios/Microsoft
Sr. Social Influencer and Innovation Lead: Anthony Toczek

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