30: CREATIVE USE OF AI (Outstanding use of generative AI to create video)
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Re-righting History - Cathay
Cathay
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| Title of Entry: | Re-righting History |
|---|---|
| Brand: | Cathay |
| Product/Service: | Cathay |
| Client: | Cathay |
| Entrant Company: | Leo |
| Entrant Company Country: | Hong Kong |
| Creative Team: | CCO: Christopher Lee GCD: Halo Cheng CD: Miriam Yip AD: Marco Lam AD: Tom Tsang Copywriter: Abbie Chan Head of Technology: Laurent Thevenet |
| Other Credits: | Strategy. Director: Garron Chiu Managing Partner: Dennis Yeung Business Director: Kenneth Poon Account Director: Kale Ng Account Executive: Gertie Tsang |
