6: AUDIO (Innovative use of sound/audio)

Tail Orchestra - Pedigree - Pedigree JPG
Tail Orchestra - Pedigree - Pedigree MP4 2m:12s
Tail Orchestra - Pedigree - Pedigree MP3 46s

Tail Orchestra - Pedigree
Pedigree

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Tail Orchestra - Pedigree - Pedigree

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Title of Entry: Tail Orchestra
Brand: Pedigree
Product/Service: Pedigree
Client: Tail Orchestra
Entrant Company: BBDO New York
Entrant Company Country: United States
Creative Team: AGENCY/BBDO:
David Lubars | Chairman/ Chief Creative Officer
Luiz Sanches | Chairman/Chief Creative Officer
Chris Beresford-Hill | Chairman/Chief Creative Officer
Matt Macdonald | Chief Creative Officer
Peter Kain | Executive Creative Director
Marcelo Nogueira | Executive Creative Director
Breno Ribeiro | Creative Director
Luz Arroyo | Associate Creative Director
Mark Lester | Project Director
Alex Gianni | EVP Director of Production
Becky Burkhard | Group Executive Producer
Esther Lee | Producer
Kathleen Bannon | Business Affairs Manager
Julia Millison | Senior Music Producer
Joshua Steinman | EVP, Senior Director
Caitlyn Norling | SVP, Account Director
Divya Joseph | Account Manager
Vanessa Romann | EVP Strategic Planning
Nicole Parker | Strategy Director
Thomas Freeman | Senior Planner
Enda Conway | SVP Group Director, Connections Planning
Derek Zimmerman | VP Marketing Director, Marketing Science
Christina Albert | Global Deployment Supervisor
Diana Lichtenstein | Global Deployment Executive

Other Credits: Mars PetCare:
Jean-Paul Jansen | Chief Marketing Officer North America, Mars
Fabio Alings | Global Brand VP, Pedigree
Elizabeth Barrett | North America Marketing VP, Pedigree
Lindsay Smith | Brand Manager, Pedigree
Ryan Cummings | Assistant Brand Manager, Pedigree C&T

Editorial: FCNY
BettyJo Moore | Editor
Kaylin Smida | Assistant Editor
Wade Weliever | Senior Producer
Penny Ensley | Head of Production
Sarah Roebuck | Executive Producer
Justin Brukman | US Managing Director

Mix/Sound Design:
Machine

Color:
Alex Jimenez | Color Collective, colorist

B-Reel Films:
Aaron Tao | Director
Winston Tao | Director
Michael McQuhae | Managing Director/Executive Producer
Tim Kerrison | Line Producer

The Film Place:
Grazyna Bastek | Service Producer
Tomek Krzywicki | Production Manager
Michal Piss | 1st AD
Monika Sajko | Production Designer

Music:
Supreme Music
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